BNP Paribas Leasing Solutions needed to raise awareness of its asset finance, rental and leasing solutions among small business owners and channel partners in seven key sectors.


Our strategy included:

  • Media relations to build awareness of BNP as a leader in asset finance and leasing.
  • Creative content to highlight the benefit of leasing to prospects and to drive traffic to the BNP website.
  • Inbound marketing to convert prospects into customers and support the sales team.


This complex B2B PR strategy worked, delivering:

  • 96 positive tier one media hits in the first year, with 231 brand mentions and an interview on BBC News.
  • A solid content and inbound strategy, reaching thousands of prospects each month with timely and useful content.
  • 20 followed links – an important SEO metric.

“Definition’s PR and content expertise has raised awareness of our leasing solutions with our target audience. They now recognise us as a leasing authority. We needed an agency that is proactive and easy to work with – and Definition is exactly that!” Suhale Vorajee
Head of Marketing Communications, BNP Paribas Leasing Solutions

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