Charity PR agency

At Definition, we’re passionate about designing and delivering communications strategies that deliver measurable, highly impactful results for non-profits. Our team of senior communications experts are passionate about supporting the third sector – this includes volunteering outside of work. They’re experienced at maximising awareness, driving buzz, and defining the narrative using issues-based campaigns.

We can help

As a charity PR agency, we can help with can help with everything from raising awareness to building momentum behind a cause, engaging stakeholders, launching and supporting fundraising campaigns, ensuring beneficiaries understand how to work with you (and why), attracting volunteers and building trust, and more. We have successfully hosted events at St James’s Palace, managed royal visits, pushed policy change using petitions and secured celebrity endorsement.

Driven by data

Because we understand that charities – like all organisations – need clear metrics to demonstrate return on their PR and comms investments, so everything we do is driven by data.

Keep reading to learn more about what our charity PR agency has to offer. Or if you’re ready to supercharge your reputation, then contact us to discuss your brief.

Contact us

We employ former journalists and media relations specialists with incredible networks across the charity sector media. They draw from a mixture of disciplines – from PR to content, social, search and more – to ensure we deliver the best results for our charity clients.

Our media experts work alongside digital media technicians with the understanding required to achieve great results from driving web traffic to encouraging campaign sign-ups. The team also includes social media specialists who understand how to listen to the chatter, create engaging content and amplify it for maximum impact.

Charities and non-profits can be particularly vulnerable to crises, and managing them successfully requires skill, sensitivity and careful thought. Our multi-award-winning crisis comms team have what it takes to prepare your organisation and steer your communications through even the toughest situations.

Unusually for a charity PR agency, we have team members working on campaigns across Europe, Africa, the Middle East and the United States. And we can quickly appoint partners in markets where we are not currently operational, enabling us to take your charity’s message to a broad international audience.

As a charity communications agency, we have built an extensive network of experts. We maintain contact with academics, journalists and social media influencers, among many others, who can support your campaigns and help your charity achieve its comms and fundraising objectives.

Using Definition as your charity PR agency will help you achieve a robust reputation (both online and offline), meet your fundraising goals and extend your reach with powerful case studies that showcase your work.

“We were grateful to Definition for our PR campaign ‘One Day Changes Lives’. The campaign proved a successful first step in benevolent charities getting more recognition as a sector, and we were impressed with Definition’s professionalism, friendliness and knowledge of both PR and the charity sector throughout.”

The Association of Charitable Organisations

“We had identified that we needed to increase our social media skills to drive donations and increase awareness of our services. We knew that we would need some external expertise to help us with this, so we engaged Definition, and the agency has been invaluable as a partner in this piece of work.

“They put together a team who understood our work and charity status. The team worked to our brief and delivered a practical and accessible social media strategy that met our needs. They also provided support to implement the strategy and have upskilled our staff so that we have become much more knowledgeable meaning that we can get the most out of our social media content and can utilise the best tools to assist us.

“Definition generously gave us some time pro bono to support our social media staff in the first few weeks of implementation, and we are now in a great place to continue to develop our social media strategy. We are very grateful to Definition for their professionalism, knowledge and understanding.”

Fiamma Pather, CEO, Your Sanctuary

“The event was an incredible success and we are so very grateful for the effort and generosity the Definition team have contributed towards The Trust here in the region. I think this has been the most coverage the event has ever had!”

Tom Cowie, Events Manager, Prince's Trust

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