B2B tech PR agency

We have delivered our technology PR services to over 50 technology companies, including, Xero, XLN Telecom, WorldPay, Automation Consultants, Sonovate, Receipt Bank, Bullhorn, sales-i, Ultromics and EVault.

From Silicon Valley to Silicon Roundabout, we have retained consultants in nine key geographies who we have selected for their excellent local media contacts, which means we can offer everything from traditional B2B tech PR to digital marketing across the globe.

Bullhorn, the largest recruitment tech company in the world (they are now – but weren’t before we started working with them!), appointed us as its technology PR agency to build its reputation and attract its first UK users. We oversaw Bullhorn’s launch to the UK market and made it the most talked about recruitment software brand. The company now has over 15,000 UK users and is expanding into new sectors.

Business intelligence software company, sales-i, wanted to increase the number of inbound leads it received. The company’s leadership realised that it needed a tech PR agency to raise awareness of its offering via key media outlets, and generate high-quality, downloadable content for sales professionals. We placed articles in big-name publications and we helped compile, design, and draft reports on topics such as building a winning sales team. The result? We became an important extension of sales-i’s business development team.

We have a passionate, slightly geeky team, and have been listed among PR Week’s fastest growing technology PR agencies in the UK for two years. Our work has won awards. Our directors now judge tech PR awards. Our team has worked with some of the biggest names in tech. And over 50 clients have endorsed us.

We’ve staffed our technology PR company with media experts who devour the daily tech news and proactively build their journalist networks. We tailor our stories to appeal to specific journalists based on our understanding of their editorial agendas and we time our pitches to maximise impact.

I’m Katy, managing director of PR at Definition. Over the past 12 years—and counting—I’ve honed my skills at several leading agencies, delving deep into PR, amplifying social media presence, and ensuring websites capture the right kind of attention.

Strategy is my forte: I set a straightforward course across various comms channels for brands to not only sparkle but also profit. I’ve been fortunate enough to partner with an impressive roster of global clients, including tech giants, education leaders, and fintech innovators, elevating their reputations for heightened visibility and trust.

There’s nothing my award-winning team and I enjoy more than empowering ambitious brands to become household names and watching their sales soar.

Hi, I’m Emily. Over the past 10 years, I have worked with both startups and established brands across the B2B and B2C space – with global brands including Amazon, Ring, and Intuit as well as budding technology companies across the financial services, sports, and digital health care sectors. From launching well-known consumer devices such as the Ring Video Doorbell and Amazon’s Kindle, to introducing innovative, international tech startups to the US and UK media markets, I’ve been able to craft compelling stories that ultimately drive business results, build brand awareness, and engage target audiences.

I joined Definition from marketing agency Outcast where I specialised in the tech sector. In my previous role, I led the successful launch of new products and services, developed executive thought leadership plans, crafted brand positioning strategies, managed partner integration announcements, provided media training for executives, and coordinated with the media to share impactful client stories.

We deliver fintech results. From getting UK Fintech Week trending on X, to increasing organic leads by 50% for Compleat, to organising sell-out launch events for Xero in South Africa, and achieving an 86% increase in brand awareness for WorldRemit.

We have close relationships with education journalists and regularly get broadcast, digital and print coverage in the education sector. We expertly navigate complex educational topics, amplifying our clients’ voices in discussions that affect students, parents, teachers, and policymakers.

SaaS companies need to be seen in the right places at the right times. We’ve worked with startups and giants and understand the challenges they face and how to overcome them.

We have an enviable network of journalist contacts and expertise in everything environmental tech. From smart grid to biomass, electric vehicle (EV) tech, clean water, low-emission steel and green building, as well as clean hydrogen.

The property industry is uniquely sensitive to political and economic shifts. We help clients navigate this, from housing market fluctuations to government changes. We position our proptech clients as leaders in their niches.

We help retail tech brands, CX platforms, retail marketing solutions, and e-commerce businesses reach their audiences and build their profiles.

From virtual care delivery and apps and platforms that optimise patient-centred healthcare to assisted tech and medical robotics, we have worked with some of the most exciting start-ups and fast-moving businesses in this space.