We do public relations for B2B technology companies

We’re a B2B technology PR agency that specialises in getting tech companies’ products in front of the right people, which is critical to their success. This affects everything from fundraising to talent acquisition to growth strategy. No matter how great your technology, if you fail to build a healthy, active customer base, your business will simply not reach its potential.

With offices in London and Leeds, we help companies attract leads and convert them into customers through integrated digital PR strategies. We will work closely with your web team, your customer acquisition specialists and your senior management to ensure we deliver results that matter: unlike traditional technology PR companies, we like to be measured by our impact on your business rather than purely on the media coverage we generate (which is important too!).

We’re proud to be one of PRWeek’s top three B2B PR agencies in the UK.

Keep reading to find out more about our tech PR services. Or if you’re ready for a reputation boost, an uplift in web traffic and a surge in leads, contact us to discuss your requirements.

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Tech PR that drives actual growth

Our approach is driven by data and our methodology is proven.

We plan based on real insights into your target audience’s online behaviour, the issues that are top of their agenda and their media consumption habits.
We then create integrated digital PR strategies (which extend way beyond traditional PR) to reach them via the media channels they use (the amplification phase). These strategies are closely integrated with your sales function to ensure optimum success.
We measure progress fanatically, which enables us to continually refine and optimise our strategies.
The result for you is more leads, recognition and sustainable growth – something that not every technology PR agency can deliver against.

London-based tech PR agency

We've helped 50+ tech companies grow

We have delivered our technology PR services to over 50 technology companies, including, Xero, XLN Telecom, WorldPay, Automation Consultants, Sonovate, Receipt Bank, Bullhorn, sales-i, Ultromics and EVault.

Our B2B tech PR services are global

From Silicon Valley to Silicon Roundabout, we have retained consultants in nine key geographies who we have selected for their excellent local media contacts, which means we can offer everything from traditional B2B tech PR to digital marketing across the globe.

Attracting 15,000 new customers

Bullhorn, the largest recruitment tech company in the world (they are now – but weren’t before we started working with them!), appointed us as its technology PR agency to build its reputation and attract its first UK users. We oversaw Bullhorn’s launch to the UK market and made it the most talked about recruitment software brand. The company now has over 15,000 UK users and is expanding into new sectors.

Generating SaaS leads

Business intelligence software company, sales-i, wanted to increase the number of inbound leads it received. The company’s leadership realised that it needed a tech PR agency to raise awareness of its offering via key media outlets, and generate high-quality, downloadable content for sales professionals. We placed articles in big-name publications and we helped compile, design, and draft reports on topics such as building a winning sales team. The result? We became an important extension of sales-i’s business development team.

We have the tech credentials

We have a passionate, slightly geeky team, and have been listed among PR Week’s fastest growing technology PR agencies in the UK for two years. Our work has won awards. Our directors now judge tech PR awards. Our team has worked with some of the biggest names in tech. And over 50 clients have endorsed us.

We know the tech media

We’ve staffed our technology PR company with media experts who devour the daily tech news and proactively build their journalist networks. We tailor our stories to appeal to specific journalists based on our understanding of their editorial agendas and we time our pitches to maximise impact.

“Four factors contributed to the unqualified success of Bullhorn’s launch into the UK market. They were: a great product; a clear and intelligent sales strategy; economic conditions forcing recruiters to become more efficient and the work of the Definition team.

“Within six months we were broadly recognised in the recruitment sector and there is no question now that the perception in the UK recruitment community is that Bullhorn is the market leader.”

Peter Linas, International Managing Director, Bullhorn

“We were hugely impressed by the quality and quantity of coverage the team generated for Academia as a result of the Gumley House project, particularly given the quick turn-around. Our profile as a leading provider of education ICT is significantly higher as a result, and this was seen in the increased footfall to our stand at BETT.

“The diversity of the coverage generated was also excellent, and a direct result of the team’s canny positioning of the project from several different angles. Not only did we achieve national broadsheet coverage, but we were also delighted to be featured across such a broad spectrum of education and technology publications.”

Mark McCormack, Apple Business Director, Academia

“Definition is an excellent PR partner for Acxiom. They’ve helped us transform our PR coverage in our target markets, increasing it four-fold over our previous approaches. Definition has also supported many other areas of marketing activity, including client events, webinars and copywriting projects, such as white papers. They understand us, work hard for us and make things happen.”

Jed Mole, European Marketing Director, Acxiom

Our B2B tech PR services

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Our B2B tech sector expertise

We deliver fintech results. From getting UK Fintech Week trending on X, to increasing organic leads by 50% for Compleat, to organising sell-out launch events for Xero in South Africa, and achieving an 86% increase in brand awareness for WorldRemit.

We have close relationships with education journalists and regularly get broadcast, digital and print coverage in the education sector. We expertly navigate complex educational topics, amplifying our clients’ voices in discussions that affect students, parents, teachers, and policymakers.

SaaS companies need to be seen in the right places at the right times. We’ve worked with startups and giants and understand the challenges they face and how to overcome them.

We have an enviable network of journalist contacts and expertise in everything environmental tech. From smart grid to biomass, electric vehicle (EV) tech, clean water, low-emission steel and green building, as well as clean hydrogen.

The property industry is uniquely sensitive to political and economic shifts. We help clients navigate this, from housing market fluctuations to government changes. We position our proptech clients as leaders in their niches.

We help retail tech brands, CX platforms, retail marketing solutions, and e-commerce businesses reach their audiences and build their profiles.

From virtual care delivery and apps and platforms that optimise patient-centred healthcare to assisted tech and medical robotics, we have worked with some of the most exciting start-ups and fast-moving businesses in this space.