At Definition, we ensure we align your communications goals with the wider goals of the business. We then create bespoke strategies, set clear KPIs and measure and improve. For most of our transport, infrastructure and logistics clients, this means generating new leads or providing support throughout the conversion funnel.

Build brand awareness

Logistics and infrastructure businesses can differentiate themselves by taking ownership of some of the complex issues facing the sector, whether that’s digital transformation, data handling, sustainability, warehousing, COVID-19, Brexit, robotic automation or materials handling. Thought leadership and expert commentary reassure customers and prospects that you’re the right logistics partner to work with and helps you raise awareness of your unique selling points and best practices. Take a look at our roundup of the best logistics publications for tips on the types of conversations your brand can get involved with.

Engage customers

Whether your customers are consumers or businesses or a mixture of the two, a solid communications strategy will help you build loyalty while addressing some of their top priorities, from cost pressure to risk management and flexibility. We will help you deliver powerful content via the logistics and supply chain industry media (broadcast, print, online and social).

Highlight best practice

Case studies offer an excellent way to showcase best practices across all aspects of the business, including customer projects, employee stories or management achievements. Case studies work very well as multimedia content that can be amplified across a broad range of channels.

“Nexus has worked with Definition for the last eight years, promoting our reputation as the UK’s leading tech driven mobility provider. They have worked as a truly integrated part of our marketing team and have not only helped us secure significant standout in our markets, from national award wins to significant media exposure – but have also supported us with lead generation through our social and digital channels.
“As a high growth business we need a communications partner who can keep up with our ambition, drive and commercial needs and the Definition team have done this every step of the way.”

David Brennan, CEO, Nexus Vehicle Management

“Your team includes people with materials science and engineering degrees, you speak the same language as our experts and are able to get to the core of our technology and what it can do. As a result, you are helping us cut through to our target audiences.”

Anna Dansk, Head of Group Marketing Communications, Ovako

“Definition has been instrumental in raising awareness of the Union, the maritime industry and the importance of the role of the seafarer. We initially approached Definition due to its experience in the maritime sector, but the work produced by the team has surpassed our expectations of what an agency can deliver.
“Together we devised a strategy to communicate often complex messaging to hard to reach audiences and have harnessed unique and creative communications tactics for our industry that have delivered meaningful impact and brought about real legislative change.”

Mark Dickinson, General Secretary, Nautilus International

Logistics PR agency

Case study

Nautilus International

Case study

Element Logic

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