SEO audit services

A review of over 100 on-site, off-site and technical factors to ensure you’re set up from to rank as high in the search engine results pages as possible. We’ll look at everything from duplicate content and canonicalization issues to metadata checks, to Core Web Vitals. You’ll receive a full report which provides full details on the findings and categorises our recommendations into high, medium and low priority fixes – so you know how best to tackle them going forward.

A review of key search terms to power your content and website strategy, to ensure you’re reaching prospects at every stage of the sales funnel. We’ll make recommendations on keyword targets based on search volume, search engine competition and user intent (i.e., keywords your target audiences are searching for when they’re ready to get in touch!).

Recommendations regarding which keywords should be used on which pages on your website, and whether any new pages or subdirectories are required. We present this as a visual representation of your ideal website page structure, designed to increase keyword rankings, organic traffic, and leads. The directory structure plan effectively acts as a top-level overview of the content you need to create and/or optimise as part of your SEO strategy.

A review of the suitability of your on-site content based on the keyword research and the recommended directory structure plan. We’ll analyse your keywords, figure out which part of the sales funnel they’re related to, and then create a suggested content production plan.

A good understanding of your inbound link profile (and your competitors’) is crucial for building authority and increasing keyword rankings, traffic and leads. As part of your SEO audit, we’ll analysis of all third-party links pointing at your domain and suggest ways they can be maximised to best support SEO efforts. This all includes determining whether you need to build more links to your website using digital PR and other tactics.

Most SEO audits result in a bland, rather generic-looking PDF report with minimal strategic insight that’s relevant to your company. With Definition’s SEO audit experts, you get the opposite. We take the results of all the above exercises and develop a bespoke 12-month strategy in which we outline the most important on-page, off-site, and technical actions required to make SEO progress. It’s then your choice whether to implement the strategy yourself, or have us do it for you.

The first in which we present the results of our research, auditing and strategy suggestions. And the second where you come back with as many questions as you need, once you’ve had a chance to digest.

If your brand’s website isn’t appearing on the first few pages of Google for the keywords that drive your business, it’s a clear sign that your SEO needs some TLC. Poor visibility in the search results means you’re missing out on valuable organic traffic and potential leads. Our comprehensive SEO audit can diagnose the issues holding you back and provide a roadmap to improve those all-important keyword rankings.

Your website is a powerful lead generation tool, but only if it’s optimised for search engines. If you’re not seeing a steady stream of leads coming through your site, it could be due to a variety of SEO issues, such as poor keyword targeting, lack of quality content, or technical problems. An SEO audit can pinpoint the bottlenecks and recommend strategies to drive more qualified traffic to your site.

If your website’s search engine rankings and organic traffic have taken an unexpected nosedive, it’s a clear sign that something has gone wrong with your SEO. An audit can help identify the cause, whether it’s technical issues resulting from a recent migration, a penalty from Google, or a change in the search engine algorithms. With this knowledge, you can take corrective action and regain your lost ground.

Search engines favour websites with fresh, relevant, and well-structured content. If your site’s content is stale, poorly written, or organised in a confusing manner, it’s likely hurting your SEO performance. An audit can evaluate the quality and organisation of your content, and provide recommendations for improvements that will enhance user experience and search engine visibility.

User experience and technical performance are crucial factors in SEO. If your website has problems with crawlability and indexability, slow loading times, or other technical problems, it can negatively impact your search engine rankings. An SEO audit will analyse your site’s user engagement metrics and technical health, identifying any issues that need to be addressed to improve overall performance.