Our comms experts

I’m Ellie, Director of Client Relations in the PR division at Definition. I like to say I look after ‘client happiness’ by developing robust teams and streamlined processes to consistently deliver excellent service to our clients, every time.

With 15 years of PR experience, I have successfully partnered with clients spanning our wide range of specialisms, crafting and implementing PR strategies on a global scale.

Navigating complex client demands and nurturing strong client relationships are where my strengths lie. I thrive on the challenges presented by the dynamic PR landscape, consistently delivering strategic and innovative solutions. In today’s fast-moving world of digitisation and AI, fostering solid client satisfaction remains my key focus.

I’m Andy Bartlett, Director of Science and Engineering at Definition. I’ve been in the PR for 35 years. I’m a Fellow of the Chartered Institute of Public Relations (CIPR) and a Chartered PR Practitioner. As a qualified materials scientist, I’m one of the few chartered in both engineering and PR.

I started my career in 1990 at BL Technology (later Rover) as a graduate trainee based at Gaydon Proving Ground. I worked in the Experimental Stress Lab, becoming an expert in acoustic emission with several published papers. This led to my Toyota Award for technical excellence at the ISATA 87 symposium in Florence. I then spent a year at Longbridge with the Honda liaison team.

In 1990, I switched to PR at a small consultancy in Birmingham. I worked with all sorts of B2B clients in industries like electrical switchgear, materials handling, weighbridges and weighing equipment, fasteners, valves, castors, shop-fitting, direct mail printing and historic building restoration.

In 1999, I joined Roger Staton Associates, pioneers of science and engineering PR, which eventually became Definition. I’ve worked with clients like ABB and Saft for 25 years, as well as Amokabel, ANDRITZ, Ovako, Outokumpu and Rockwool Core Solutions.

Hey there, I’m Rebecca, the Senior Client Service Director in our PR division. With more than ten years of experience at Definition, I’ve been an integral part of our team, specialising in not-for-profit projects. I love crafting strategic campaigns for clients in healthcare, charity, and education. From organising charity fundraisers with members of the Royal Family to opening the London Stock Exchange, I’ve had the opportunity to work on exciting national brand awareness campaigns for healthcare brands.

Throughout my tenure, I’ve helped our clients achieve remarkable results. Together with our talented team, we’ve created impactful campaigns that have received recognition and awards at prestigious events like the European Excellence Awards.

Passionate about making a positive impact, I’m dedicated to helping our clients achieve their goals. Let’s collaborate and create some game-changing campaigns together!

I’m Lou, Head of Digital PR & Social Media in Definition’s Communications Division. I create innovative PR and social media roadmaps that contribute to business growth. Working with all kinds of businesses, from quirky startups to corporate Titans, I help them navigate the stormy seas of the digital age to amplify their brand story.

With over a decade in the industry I’ve helped sculpt the digital personas of brands to spark growth and foster connectivity. Utilising the might of social media for business-to-business interactions is my favourite part of the job.

From highlighting hydropower as the forgotten giant of renewable energy for GE, to launching many new beers in many new markets, my journey has been as diverse as it has been rewarding. One time I even taught KPMG’s partners how to hashtag.

I’m Katie, as Head of Media Relations at Definition, I build relationships while creating stories that land. I’ve worked in PR and communications for more than 10 years. I started my career working exclusively with cyber security companies and have since stayed in B2B but work with a broader set of companies.

I have high value relationships with key stakeholders, lead on ideation for effective, creative PR campaigns and advise on the most effective media relations channels (e.g. LinkedIn, podcasts, newsletters, broadcast etc.) with data to back-up claims.

I love working on CEO and company profile pitching because it gives me the opportunity to interview really interesting people. Over the course of my career, my approach has landed interviews for clients with BBC, BBC Click, Wired, The Next Web, The Times, The FT, and more. I also spend a lot of time working on the exact wording of survey questions, which have landed with nationals and a whole host of trade publications over the years.

I’m Peter, and I am a Senior Strategic Consultant specialising in crisis communications, helping organisations mitigate reputational and business risks. Before moving into PR I was an international journalist, latterly for The Times reporting on major events too numerous to list here

I travelled with the Pope and interviewed Hollywood icons, rock music legends, sporting stars, political leaders, military chiefs and even terrorists. In an interesting and varied life, I have advised sponsors of the Commonwealth Games, the first Round, the World Yacht Race and the boards of public and private organisations.

I have authored two non-fiction books, ‘ghost-written’ a thriller and managed a teenage rock band from school hall to recording and performing in LA and a major arena tour in the UK. I write a menswear blog – a lifelong passion – and deliver a talk – ‘Journeys in Journalism- and Beyond’

These ‘life’ experiences give me valuable insight when advising clients in difficult situations.

I’m Matthew, your Senior PR and Digital Strategist.

Your strategic compass for the dynamic landscapes of PR and digital strategy, I bring 8 years of proven agency and in-house experience, serving a diverse portfolio of clients that spans energy and engineering to fintech and professional services (and everything in between) during that time. I find fulfillment in weaving together PR, SEO, content, and social media into cohesive, results-driven strategies that bolster brand awareness, lead generation, and business growth.

Among my notable achievements, I’ve spearheaded SEO projects that resulted in over a 300% yearly increase in organic leads, successfully navigated tricky comms as the PR Manager for a payroll provider during the pandemic, and have had the privilege of featuring as an expert in industry-leading publications like PR Week and PR Moment.

I’m Bronwen, a Senior Comms Consultant in the PR division. With over a decade of experience, I’ve worked with clients across various sectors, including logistics, STEM, tech, and talent acquisition, shaping strategies that resonate. My passion lies in developing and executing strategic PR and communications strategies that drive impactful outcomes. Building strong and trusted relationships with clients is at the core of my approach, as it sets the stage for successful collaborations.

Working collaboratively as part of a team is particularly inspiring to me, as I believe the synergy of different talents and perspectives produces the best results.

I’m Ben, a Senior Comms Consultant, working to bridge powerful brands and their audience through compelling narratives.

Across my seven-year journey at Definition, I’ve worked across a number of B2B and B2C PR campaigns, advocating stellar brands and helping to generate genuine change for issues-based organisations.

My proudest achievements include working with not-for-profit healthcare provider, Benenden Health, supporting the brand’s fame and helping to improve the nation’s health at the same time. I’m also proud to have helped amplify the profile of priceless maritime charities and to address some of the challenges faced by those working within the seafaring sector. Lifelong learning and doing meaningful work are the powerful forces that drive me.

I’m Isabel, the Social Media & Content Consultant in the Comms division. My career has allowed me to immerse myself in various industries such as broadcast media, charity, sustainability, tech, education, and business services. I’ve had the opportunity to produce content for multiple television stations, host my own radio show, and have a leading role in major campaigns that have generated millions of pounds.

In terms of social media at Definition, you name it, I’m involved in it – organic and paid strategies, advertising campaigns, crisis communications, community management, personal brand building, and more.

With an unwavering enthusiasm for storytelling and a knack for crafting engaging narratives, I continue bridging the gap between brands and their audience, leaving an indelible mark in social media and content creation.

I’m David, a highly-experienced Media & Content Consultant. My career covers more than 35 years of PR, copywriting, content creation and journalism. I’ve spent most of it supporting B2Bs, professional and financial service providers and not-for-profits of all sizes across many sectors.

Early in-house roles with the NHS and MOD paved my way into journalism and broadcasting. I then moved on to senior positions with national and international communication groups and pre-eminent regional agencies. I learned a lot from each, steadily refining my understanding of nuanced communication strategies.

Client types have always been diverse – from local micro-businesses and ambitious start-ups to dynamic SMEs and global corporations.

I managed media relations, reputation management and crisis comms for several international life sciences groups for more than 25 years, while other giants I’ve supported and advised include Microsoft, Samsung, KPMG, NatWest, E&Y and Skipton Building Society.

I’ve also co-authored a CIPR-award-winning book.

I’m Caitlin, a Senior Comms Executive in the PR Division at Definition. With over 2 years of experience and a degree in PR with Journalism, I have nurtured my passion for crafting compelling narratives and delivering impressive client service.

My journey at Definition started as a junior executive, where I honed my skills and steadily climbed the ladder. Now, as a Senior Communications Executive, I collaborate with client teams to develop and execute impactful PR strategies, alongside building important relationships with the media.

My proudest accomplishment so far is securing coverage for my clients in nearly every national publication, regardless of their size or sector. Whether it’s a small charity or a tech giant, I strive for excellence in media exposure. One time I managed to earn Definition a shoutout from Walkers on social media.

I’m Izzy, your go-to Comms Assistant in the bustling PR division. I spend my days diving into the exciting realm of public relations, forging connections, and circling back to journalists.

With a first-class degree in journalism stashed in my back pocket, my communications journey began as a junior PR account executive. Here, sustainable brands were my area of focus, rendering me well-versed in the deep waters of green PR.

My finest hour in this challenging sphere came when I managed to secure outstanding coverage for one of our esteemed clients in Glossy US. Yet, as I always say, every day offers a new PR puzzle to tackle and I’m here for it.

I’m Amy, a Senior client manager here at Definition, operating at the intersection of creativity and organisation. With over a decade of experience in Internal Communications, my career has been diverse, from in-house roles to agency-based projects spanning multiple sectors.

The varied responsibilities of coordinating events, managing dynamic animations, articulating HR handbooks, and directing magazines fuel my creativity. As a mould breaker, I’m adept at juggling multiple client accounts; surprisingly enough, none are similar. This has given me the unique ability to approach every situation from a completely fresh perspective.

My proudest career moments always revolve around managing demanding large-scale projects across multiple sectors. From conception to completion, seeing an idea brought to life, with every intricate detail in place, showcases not just my ability to coordinate but my attention to detail as well, none of which I’d trade for anything!

I’m Damon, and I’m a professional diver—but not in the Tom Daley sense. Instead, I spend my days diving headlong down rabbit holes in search of the secrets of human connection. It’s all for a worthy cause, mind you: helping clients improve their organisation’s employee experience and engagement, improve their internal communications, and support leaders in connecting and inspiring in a world that’s changing crazy fast.

The funny thing is, I used to be a fashion journalist. But now we’re back to rabbit holes again. So, let’s just say that 20+ years later, I love what I do: helping work become a better and more purposeful place.

I’m Dan, your friendly neighbourhood Senior Designer in internal communications. Originally from the sun-soaked south, I decided to spread my creative wings and embrace the chilly charms of the north as an adopted northerner.

With nearly two decades of design wizardry under my belt, I’ve traversed the diverse landscape of print, branding, events, and digital realms. From crafting captivating print materials to curating stunning brand experiences, I’ve left a trail of jaw-dropping, high-end results in my wake.

But it’s not just about aesthetics for me. The true magic lies in witnessing the transformation of an idea from a humble sketch on paper to a tangible masterpiece in the real world. It’s the kind of thrilling journey that fuels my passion for design, knowing that every stroke and pixel contributes to the bigger picture of bringing ideas to life.

Hello! I’m Tom, Writer & Content Creator in your trusty language team.

I’ve been specialising in internal communications and employee experience for quite a while now, but have a firm love for all things words.

A journalist by training, I’ve always strived to write words that work, whether that’s breathing life into one of the fantastic content ideas that the IC & EE team dreams up or coming up with melodies for my musical tendencies outside of work.

My key achievements will always centre around working collaboratively with our designers and client managers to ensure that the colleagues we work for see a difference in their every day from what we do.

I’m Karl, the Head of Design in Definition’s Comms division and your go-to multi-channel design expert.

Drawing from my extensive experience in the IC and EE sectors, along with my diverse creative skill set, I help breathe life into our clients’ projects, transforming them into vibrant and innovative realities.

I thrive on collaboration and crafting award-winning visuals. Together, we’ll embark on the journey of transforming ideas into engaging realities, pushing creative concepts and delivering innovative solutions that really hit the mark.

Each project brings its own unique challenges, and I’m here to exceed your expectations and deliver designs that leave a lasting impression. Whether it’s through captivating events, mesmerising animations, or cutting-edge digital experiences, you can trust that our creative output is always on brief, on brand, and on point.

I’m Rob, a Senior Content Writer at Definition’s Language division. With over 15 years of experience in content marketing, I have honed my skills in crafting compelling copy that captivates audiences and drives exceptional results. Whether creating engaging blog posts, persuasive website content, thought leadership articles or whitepapers, I’m passionate about the power of language and its ability to influence perceptions and shape brand narratives.

As a part of the Definition team, I thrive on collaborating with like-minded individuals to push boundaries and create innovative solutions.

I’m Jen Majeed, in command as the Client Services Director within the IC and EE team. For over 12 years, I’ve been immersed in internal communications, developing communication strategies that have been recognized with awards and acclaim, consistently delivering value for our household name brands.

I’ve had the privilege of developing and managing communications that have positively impacted the professional lives of thousands of employees, both across the UK and around the world. The chance to shape employee experience at this scale is not just rewarding, it’s unique to what we do here.

Inside the IC and EE team, I serve as an anchor, ensuring we stay on track and navigate towards our intended goals. And my secret weapon? Understanding people looks different for everyone, but to me, it’s an invaluable skill that I’m grateful to lean on in my role.

I’m Andy, MD of Employee Engagement and Experience. I’ve been plugging away at this IC and EE stuff for 30yrs and I love it!

I kicked off my illustrious career drawing stuff (my big claim to fame is I drew owls for Scary Spice!) then swiftly made my way into creative, comms and strategy. I’ve had the privilege of working with some awesome brands, impressive IC types and a talented team. Together we’ve knocked out some cracking comms together!
More importantly though, I’ve helped (with the support of the fab IC&EE team) organisations connect, communicate with their people through innovation, engaging and human ways.

Oh, and did I tell you, I love winning gongs!

Hi, I’m Tilly, your friendly Client Coordinator at Definition. Specialising in internal communications, I’ve had the opportunity to work on a variety of interesting and diverse projects.

From my start at Definition in April last year, I’ve been riding the fast-paced wave of growth and learning. Under the guidance of my manager, Louise, I’ve expanded my understanding of internal communications, mastering the art of tailoring messages to different audiences.

Independently handling intricate projects and visiting clients on-site for a peek into their operations have been significant landmarks in my journey here. Every experience adds a feather to my cap, reinforcing the belief that effective communication can truly shape the persona of a business.