Our comms experts

I’m Ellie, Director of client relations in the PR division at Definition. I like to say I look after ‘client happiness’ by developing robust teams and streamlined processes to consistently deliver excellent service to our clients, every time.

With 15 years of PR experience, I have successfully partnered with clients spanning our wide range of specialisms, crafting and implementing PR strategies on a global scale.

Navigating complex client demands and nurturing strong client relationships are where my strengths lie. I thrive on the challenges presented by the dynamic PR landscape, consistently delivering strategic and innovative solutions. In today’s fast-moving world of digitisation and AI, fostering solid client satisfaction remains my key focus.

Hey there, I’m Rebecca, the Senior client service director in our PR division. With more than ten years of experience at Definition, I’ve been an integral part of our team, specialising in not-for-profit projects. I love crafting strategic campaigns for clients in healthcare, charity, and education. From organising charity fundraisers with members of the Royal Family to opening the London Stock Exchange, I’ve had the opportunity to work on exciting national brand awareness campaigns for healthcare brands.

Throughout my tenure, I’ve helped our clients achieve remarkable results. Together with our talented team, we’ve created impactful campaigns that have received recognition and awards at prestigious events like the European Excellence Awards.

Passionate about making a positive impact, I’m dedicated to helping our clients achieve their goals. Let’s collaborate and create some game-changing campaigns together!

I’m Lou, Head of digital PR & social media in Definition’s Communications Division. I create innovative PR and social media roadmaps that contribute to business growth. Working with all kinds of businesses, from quirky startups to corporate Titans, I help them navigate the stormy seas of the digital age to amplify their brand story.

With over a decade in the industry I’ve helped sculpt the digital personas of brands to spark growth and foster connectivity. Utilising the might of social media for business-to-business interactions is my favourite part of the job.

From highlighting hydropower as the forgotten giant of renewable energy for GE, to launching many new beers in many new markets, my journey has been as diverse as it has been rewarding. One time I even taught KPMG’s partners how to hashtag.

I’m Peter, and I am a strategic consultant specialising in crisis communications, helping organisations mitigate reputational and business risks. Before moving into PR I was an international journalist, latterly for The Times reporting on major events too numerous to list here

I travelled with the Pope and interviewed Hollywood icons, rock music legends, sporting stars, political leaders, military chiefs and even terrorists. In an interesting and varied life, I have advised sponsors of the Commonwealth Games, the first Round, the World Yacht Race and the boards of public and private organisations.

I have authored two non-fiction books, ‘ghost-written’ a thriller and managed a teenage rock band from school hall to recording and performing in LA and a major arena tour in the UK. I write a menswear blog – a lifelong passion – and deliver a talk – ‘Journeys in Journalism- and Beyond’

These ‘life’ experiences give me valuable insight when advising clients in difficult situations.

I’m Matthew, your Senior PR and digital strategist.

Your strategic compass for the dynamic landscapes of PR and digital strategy, I bring 8 years of proven agency and in-house experience, serving a diverse portfolio of clients that spans energy and engineering to fintech and professional services (and everything in between) during that time. I find fulfillment in weaving together PR, SEO, content, and social media into cohesive, results-driven strategies that bolster brand awareness, lead generation, and business growth.

Among my notable achievements, I’ve spearheaded SEO projects that resulted in over a 300% yearly increase in organic leads, successfully navigated tricky comms as the PR Manager for a payroll provider during the pandemic, and have had the privilege of featuring as an expert in industry-leading publications like PR Week and PR Moment.

I’m Bronwen, a Senior consultant in the PR division. With over a decade of experience, I’ve worked with clients across various sectors, including logistics, STEM, tech, and talent acquisition, shaping strategies that resonate. My passion lies in developing and executing strategic PR and communications strategies that drive impactful outcomes. Building strong and trusted relationships with clients is at the core of my approach, as it sets the stage for successful collaborations.

Working collaboratively as part of a team is particularly inspiring to me, as I believe the synergy of different talents and perspectives produces the best results.

I’m Isabel, the Social media and content consultant in the Comms division. My career has allowed me to immerse myself in various industries such as broadcast media, charity, sustainability, tech, education, and business services. I’ve had the opportunity to produce content for multiple television stations, host my own radio show, and have a leading role in major campaigns that have generated millions of pounds.

In terms of social media at Definition, you name it, I’m involved in it – organic and paid strategies, advertising campaigns, crisis communications, community management, personal brand building, and more.

With an unwavering enthusiasm for storytelling and a knack for crafting engaging narratives, I continue bridging the gap between brands and their audience, leaving an indelible mark in social media and content creation.

I’m Rob, a senior content writer at Definition’s Language division. With over 15 years of experience in content marketing, I have honed my skills in crafting compelling copy that captivates audiences and drives exceptional results. Whether creating engaging blog posts, persuasive website content, thought leadership articles or whitepapers, I’m passionate about the power of language and its ability to influence perceptions and shape brand narratives.

As a part of the Definition team, I thrive on collaborating with like-minded individuals to push boundaries and create innovative solutions.

I’m Olivia, a Communications consultant in Definition’s Communications division. I began my journey here as a Junior account executive up north in Leeds over four years ago before making the move to London in 2021. My experience spans multiple sectors including legal, tech, retail and automotive, where I’ve had the rewarding role of working closely with clients on a number of different projects and exciting campaigns. One of the highlights of my role is getting to work with top brands to deliver campaigns that make a real impact – it’s both challenging and exciting, and it’s safe to say, no day here is the same!

I’m Alicia, a Communications consultant. From teaching to marketing and sales, my background has led me to the exciting realm of PR. With a degree in philosophy, I have a knack for navigating stories and crafting compelling narratives.

Over the past 2 and a half years at Definition, I’ve honed my skills starting as an account executive and developing to my current role. My expertise lies in developing strategic communication plans, executing successful PR campaigns, and building both client and media relationships. I enjoy the fast-paced nature of PR and love the challenge of finding innovative ways to engage audiences.

One of my proudest achievements is leading a PR campaign that resulted in widespread media coverage (1.7bn OTS), in turn boosting their brand visibility and encouraging growth. With my passion for storytelling and my unwavering dedication to client success, I’m always eager to create impactful and memorable communication strategies.

I’m George, a Communications consultant in the Comms Division of Definition. I bring a wealth of experience in retained PR account management.

Having started my comms career in social media working at large multinational JLL, I started my PR career in January 2019 at a Brighton-based thought leadership consultancy. Just short of four years in Brighton allowed me to hone my PR skills and learn how to effectively navigate the ever-changing media landscape.

Throughout my career, I have successfully secured top-tier coverage for clients across various sectors. From coveted spots on Radio 4’s Today Programme to mentions in the Financial Times, I pride myself on delivering outstanding results.
But it’s not just about the media wins; building strong client relationships is at the heart of my approach.

I’m Matt, communications consultant in Definition’s PR department. I specialise in STEM and industry PR, rooted in my love for science, numbers and learning out how things work. I enjoy diving deep into complexity and finding simple, compelling narratives for some of the most challenging areas of science, technology and industry, especially the climate challenge.

A fun thing to know about me? I am deeply passionate about sustainability. I firmly believe that the fight against climate change is now a communication problem rather than a technological one. It’s telling the story that drives action.

Harnessing my background in client services and project management, I started my PR journey in 2021 – delivering small startup projects to large-scale communication strategies from global corporations.

I’m Caitlin, a Senior communications executive in the PR Division at Definition. With over 2 years of experience and a degree in PR with Journalism, I have nurtured my passion for crafting compelling narratives and delivering impressive client service.

My journey at Definition started as a junior executive, where I honed my skills and steadily climbed the ladder. Now, as a Senior Communications Executive, I collaborate with client teams to develop and execute impactful PR strategies, alongside building important relationships with the media.

My proudest accomplishment so far is securing coverage for my clients in nearly every national publication, regardless of their size or sector. Whether it’s a small charity or a tech giant, I strive for excellence in media exposure. One time I managed to earn Definition a shoutout from Walkers on social media.

I’m Amy, a Senior client manager here at Definition, operating at the intersection of creativity and organisation. With over a decade of experience in Internal Communications, my career has been diverse, from in-house roles to agency-based projects spanning multiple sectors.

The varied responsibilities of coordinating events, managing dynamic animations, articulating HR handbooks, and directing magazines fuel my creativity. As a mould breaker, I’m adept at juggling multiple client accounts; surprisingly enough, none are similar. This has given me the unique ability to approach every situation from a completely fresh perspective.

My proudest career moments always revolve around managing demanding large-scale projects across multiple sectors. From conception to completion, seeing an idea brought to life, with every intricate detail in place, showcases not just my ability to coordinate but my attention to detail as well, none of which I’d trade for anything!

I’m Andy, MD of Engagement and employee experience. I’ve been plugging away at this IC and EE stuff for 30yrs and I love it!

I kicked off my illustrious career drawing stuff (my big claim to fame is I drew owls for Scary Spice!) then swiftly made my way into creative, comms and strategy. I’ve had the privilege of working with some awesome brands, impressive IC types and a talented team. Together we’ve knocked out some cracking comms together!
More importantly though, I’ve helped (with the support of the fab IC&EE team) organisations connect, communicate with their people through innovation, engaging and human ways.

Oh, and did I tell you, I love winning gongs!

I’m Dan, your friendly neighbourhood Senior designer in Internal communications. Originally from the sun-soaked south, I decided to spread my creative wings and embrace the chilly charms of the north as an adopted northerner.

With nearly two decades of design wizardry under my belt, I’ve traversed the diverse landscape of print, branding, events, and digital realms. From crafting captivating print materials to curating stunning brand experiences, I’ve left a trail of jaw-dropping, high-end results in my wake.

But it’s not just about aesthetics for me. The true magic lies in witnessing the transformation of an idea from a humble sketch on paper to a tangible masterpiece in the real world. It’s the kind of thrilling journey that fuels my passion for design, knowing that every stroke and pixel contributes to the bigger picture of bringing ideas to life.

I’m Jen Majeed, in command as the Client services director within the IC and EE team. For over 12 years, I’ve been immersed in internal communications, developing communication strategies that have been recognized with awards and acclaim, consistently delivering value for our household name brands.

I’ve had the privilege of developing and managing communications that have positively impacted the professional lives of thousands of employees, both across the UK and around the world. The chance to shape employee experience at this scale is not just rewarding, it’s unique to what we do here.

Inside the IC and EE team, I serve as an anchor, ensuring we stay on track and navigate towards our intended goals. And my secret weapon? Understanding people looks different for everyone, but to me, it’s an invaluable skill that I’m grateful to lean on in my role.

I’m Karl, the head honcho of Strategic design in Definition’s Comms division and your go-to multi-channel design expert.

Drawing from my extensive experience in the IC and EE sectors, along with my diverse creative skill set, I help breathe life into our clients’ projects, transforming them into vibrant and innovative realities.

I thrive on collaboration and crafting award-winning visuals. Together, we’ll embark on the journey of transforming ideas into engaging realities, pushing creative concepts and delivering innovative solutions that really hit the mark.

Each project brings its own unique challenges, and I’m here to exceed your expectations and deliver designs that leave a lasting impression. Whether it’s through captivating events, mesmerising animations, or cutting-edge digital experiences, you can trust that our creative output is always on brief, on brand, and on point.

Hi, I’m Tilly, your friendly Client coordinator at Definition. Specialising in internal communications, I’ve had the opportunity to work on a variety of interesting and diverse projects.

From my start at Definition in April last year, I’ve been riding the fast-paced wave of growth and learning. Under the guidance of my manager, Louise, I’ve expanded my understanding of internal communications, mastering the art of tailoring messages to different audiences.

Independently handling intricate projects and visiting clients on-site for a peek into their operations have been significant landmarks in my journey here. Every experience adds a feather to my cap, reinforcing the belief that effective communication can truly shape the persona of a business.

I’m Natalie, a Communications assistant at Definition.

Throughout my career, I’ve had the opportunity to work with diverse organizations, from global corporations to local nonprofits. I thrive on challenges and have a knack for getting results. One of my standout achievements was spearheading a company’s presence at an international conference, in my very first position.

With a passion for clear and authentic communication, I am always ready to embrace new challenges and find innovative solutions that bring top-notch results.

I’m Izzy, your go-to Communications assistant in the bustling PR division. I spend my days diving into the exciting realm of public relations, forging connections, and circling back to journalists.

With a first-class degree in journalism stashed in my back pocket, my communications journey began as a junior PR account executive. Here, sustainable brands were my area of focus, rendering me well-versed in the deep waters of green PR.

My finest hour in this challenging sphere came when I managed to secure outstanding coverage for one of our esteemed clients in Glossy US. Yet, as I always say, every day offers a new PR puzzle to tackle and I’m here for it.

I’m Rob, I’ve been a tech PR expert for more than 5 years. From FAANG multinationals to innovative startups, my communications guidance has covered consumer product launches, international crises, and responding to government policy. I’ve become adept at turning (sometimes overly dense) tech stories into captivating narratives. Each client and each project uncovers a new aspect of our digital future, and it’s my job to articulate it in the most engaging way.

My standout moments? Responding to the COVID misinformation wave with fact-based on-platform communication. But the best part for me is the constant evolution of tech narratives that keep my days interesting.

Finally, talk to me about surfing. I talk to everyone about surfing. You may as well be there too.