Media training services
The media landscape has never been more fragmented. While print circulations shrink, a new wave of websites, podcasts, TikTok channels and audience centric newsletters have exploded on to the scene, as journalists look to give their audiences what they’re interested in, in the formats they want. However, the fundamentals remain the same. Journalists know what is newsworthy and what will make a great story and will ask questions your spokespeople may be uncomfortable answering, to get the scoop. This doesn’t mean you should be intimidated by them. Or refuse to engage with them. Some organisations have to deal with the media and some choose to, in order to raise awareness of their brands and missions. If you fall into either of these camps, then our bespoke media training service is what your thought leaders need.
By nailing your media engagement you can make the international print, online and broadcast media your organisation’s allies. But to get the most out of your campaigns you need to know how to work with them.
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