Specialist B2B SEO content agency

Our B2B SEO content services are built on understanding your business, audiences and competitors. Good content does more than tick boxes for search engines – it grabs, teaches and inspires prospects and customers.

We work closely with your subject experts, making sure our content shows off your industry know-how. This lets us create authoritative, trustworthy thought leadership content optimised for relevant keywords.

Thanks to our own AI tool, our content process is more efficient and clever than ever. We use AI for research, ideas and writing – with strict human quality checks.

Our data-driven strategy is shaped by audience and keyword insights. We look at search intent, user behaviour and competitor content to find the best opportunities, making sure your content resonates and ranks for high-impact terms. 

As a B2B SEO content agency with years of experience, we get key industries from professional services and tech to STEM and third sector. We create content that speaks directly to your audiences, using the right language and tackling the right problems. 

Our unique integrated approach can boost your B2B SEO content through smart B2B PR and social media tactics. We earn quality backlinks, promote content to influential media, and use social channels to maximise reach and impact.

We take a deep dive into your site’s content to find areas to improve and growth opportunities. 

Our B2B SEO audits look at keyword relevance, internal linking, overall content quality, UX, technical SEO, and more.

Good SEO content services need a solid strategy – posting a blog or two now and then won’t cut it. 

We work closely with you to understand your business goals, target audiences and wider industry landscape. 

Then we develop a comprehensive content strategy that lines up with your objectives to position you as an authority. 

Keyword research is the foundation of any good B2B SEO content strategy. 

We use advanced tools and human analysis to find the most relevant, valuable keywords for your business. We look at intent, competition and potential for qualified traffic. 

As an experienced SEO copywriting agency, our writers and editors are trained to create engaging, informative, optimised content that resonates with your audiences. 

From blogs and guides to product descriptions and landing pages – it’s all crafted to rank and convert. 

We use advanced tools and human analysis to find the most relevant, valuable keywords for your business. We look at intent, competition and potential for qualified traffic.  

This helps us create content that hits the mark and pulls in the right audience. 

Internal linking isn’t just a nice-to-have. It boosts UX and helps search engines get your content structure and relevance. This supports your organic performance. 

Our experts build frameworks that back your SEO goals and guide users smoothly through your site. No more confusing navigation or dead ends. 

To stay ahead of competitors, you need to understand their content strategies and spot gaps. 

We carefully analyse the Search Engine Results Pages (SERPs) and provide valuable insights into your organic competitors’ efforts. This lets us set your brand apart. 

SEO isn’t a set-and-forget job. We keep a close eye on your SEO performance – tracking organic traffic, rankings, leads and more. 

This data-driven approach means we’re always tweaking and improving. No resting on our laurels here. 

Matthew brings 10 years of proven agency and in-house experience, serving a diverse portfolio of clients that spans energy and engineering to fintech and professional services (and everything in between) during that time. His day-to-day focus is on weaving together digital PR, SEO, content, and social media tactics into cohesive, results-driven strategies that bolster brand awareness, lead generation, and business growth. 

 Among his notable achievements, Matthew has spearheaded SEO projects that resulted in over a 300% yearly increase in organic leads, successfully navigated tricky comms as the PR Manager for a payroll provider during the pandemic, and has featured as an expert in industry-leading publications like PR Week and PR Moment. 

Matthew loves getting to grips with digital platforms and creating data-driven insights. In addition to being fully Google Analytics certified, he is proficient with most major SEO tools and is one of the superusers of Definition AI.   

You can check out Matthew’s regular blogs on SEO and other digital topics here. 

SEO content is top-notch stuff that ranks well in search results and pulls in organic traffic. We’re talking blog posts, articles, product pages, landing pages – the works. When we line this up with broader marketing goals, we’re not just driving traffic. We’re boosting brand visibility, building authority, and generating leads. It all adds up to business growth. 

B2B SEO content speaks to business decision-makers and industry pros. It’s detailed, informative, and often technical, aimed at a specific audience. It supports longer sales cycles. B2C content casts a wider net. It’s for everyday consumers, playing on emotions and individual buying habits for quicker sales. 

Keyword research shows us what your audience is searching for. This lets us create content that meets their needs and ranks well, driving organic traffic to your site. 

We work closely with your experts. We use AI to boost efficiency, but we’ve always got human eyes on the content to keep it authoritative and trustworthy. 

We’ve got years of experience across loads of B2B industries. We know our stuff when it comes to professional services, tech, STEM, and the third sector. We create content that really speaks to your audience. 

Search engines don’t penalise content just for being AI-generated. But they do favour high-quality, relevant content. We use advanced AI tools with strict human oversight to make sure our content hits the mark and avoids any penalties.