Education PR agency

There’s an art to communicating with education stakeholders and many companies have yet to master it.

We’re a data-driven education PR agency that knows that messaging needs to be tailored to education sector audiences – students, parents, teachers, schools, universities, trainers, government, and the public – and delivered through highly focused integrated public relations and digital marketing campaigns that are designed to build your reputation and encourage your target market to engage with your organisation. Scroll down to read more about our education PR services and our edtech PR experience or get in touch to discuss your requirements.

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A specialist education PR agency

From our experience in education PR and edtech we know that companies need to tread carefully when operating in this sector. Education sector journalists are passionate about their field (read about how to pitch education journalists). They will seldom print press releases, preferring to investigate their own angles and publish stories that resonate with their readers. Planning, creativity and an understanding of the education media and the edtech industry are therefore critical, and a careless approach to stakeholder communication can have a major impact on your competitiveness.

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Our experience is broad

Our award-winning education team has worked with schools, edtech companies, universities, charities, government departments and language learning institutions and we bring this broad experience to every education sector client.

Our service is integrated

We believe that your education PR company should build an integrated strategy that draws on the disciplines of public relations, social media (check out our list of education journos on X) educational video production, content and search marketing as we know from our own experience that integrated strategies deliver the best results.

We’ve won awards

Our education PR work has won a number of awards including two crisis and issues management awards for Study Group and a nomination for best animation for the video we produced for Give A Grad A Go. Whether it’s edtech PR or traditional education PR you’re after, we’ve got you covered.

We’re recommended

Client service is important to us – and we measure client satisfaction regularly and adapt to ensure we continuously improve. That’s why so many of our clients have seen fit to recommend us.

“The team secured coverage in outlets that it’s highly unusual for a company of our size to feature in, by leveraging the unique TLC story and highlighting it to their established media contacts. They were happy to get involved in producing new website copy and additional marketing collateral.

“Education PR is often viewed as a ‘dark art’ by smaller companies, but the team guided us to quality coverage in publications read by millions around the world. We’ve subsequently won new business with a series of schools. Job well done and money well spent!”

Simon Barnes, CEO, TLC Education Group

“We were hugely impressed by the quality and quantity of coverage the team generated for Academia as a result of the Gumley House project, particularly given the quick turn-around. Our profile as a leading provider of education ICT is significantly higher as a result, and this was seen in the increased footfall to our stand at BETT.

“The diversity of the coverage generated was also excellent, and a direct result of the team’s canny positioning of the project from several different angles. Not only did we achieve national broadsheet coverage, but we were also delighted to be featured across such a broad spectrum of education and technology publications.”

Mark McCormack, Apple Business Director, Academia

“The team went to great lengths to understand this very complex issue and ensure that both sides of the story were heard. They made sure we responded with consistent messaging every time the issue was raised in the media and by the time the consultation was announced, journalists were approaching us for our opinion as we were viewed as thought leaders on the issue. The press conference was timed to perfection.

“The government has put the international education sector under an exceptional amount of strain over the last two years, representing a major threat to our own business and the UK’s recovering economy. We really felt that the team had Study Group’s, and the sector’s best interests at heart throughout the process and they played a major role in securing the immediate future of the UK’s second biggest export sector.”

James Pitman, MD Higher Education, UK and Europe, Study Group

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