Education journalists are a different breed. They’re passionate, they’re protective of their readers, and they won’t touch a press release that hasn’t earned its place. They’d rather dig out their own angle than regurgitate yours. That means generic PR doesn’t just fail here – it can actively damage your reputation.
Education PR that makes a difference
We know this world inside out
Our team has worked with universities, multi-academy trusts, edtech platforms, schools, charities, government departments and language learning institutions. That breadth matters. Because whether you’re launching a new platform into schools or navigating a tricky moment in the press, we’ve almost certainly been there before.
We don’t just know the sector. We know the people in it – the journalists who cover it, the stakeholders who shape it, and the audiences who ultimately decide whether your message lands.
Joined-up PR, content, SEO and social
A strong PR campaign on its own will only get you so far. That’s why we build integrated strategies that bring together PR, social media, content, SEO, and video – all pulling in the same direction. It’s a more joined-up way of working, and in our experience, it’s the only approach that consistently delivers.
Proven when it matters most
We’ve won awards for our education work – including two crisis and issues management awards for Study Group. When things get difficult (and in education, they sometimes do), you want an agency that’s kept its head before.
Clients who stick around
We measure client satisfaction regularly because we care about the answer. It’s probably why so many of our education clients recommend us – and why they tend to stay.
Our education PR services
We’ve spent years building real relationships with the journalists, editors and analysts who cover education. When you have something worth saying, we know exactly who needs to hear it – and how to frame it so they want to write about it.
Blog posts, whitepapers, case studies, explainer guides. We write about education in a way that’s genuinely useful to your audience – and works hard for your search rankings at the same time. No filler, no fluff.
We help education organisations show up where it counts. That means solid technical foundations, a smart content strategy, and digital PR that earns traffic worth having – not just volume for its own sake.
Parents and students are increasingly finding information through AI tools like ChatGPT and Perplexity rather than traditional search. We call this AI visibility – and we help make sure your brand shows up in those answers, not just the results page.
Consistent, well-positioned content that builds a recognisable voice in the sector and keeps your organisation front of mind with the right people. Not just posting for the sake of it.
In education, trust is everything – and trust often starts with people, not brands. We build the profiles of your founders, leaders and subject experts through media coverage, thought leadership and speaking opportunities. We call it Brand You.
Sharp spokespeople make a real difference when the cameras are on. We prepare your team to handle interviews, tricky questions and high-stakes moments with confidence – not just talking points.
When something goes wrong, the first few hours matter most. We help education organisations prepare for reputational risk before it arrives and respond quickly and clearly when it does.
Your people are your most powerful advocates – if they know what’s going on. We help education organisations communicate clearly with their teams during periods of growth, change or uncertainty.
Why you might need an education PR agency
Reputation is the most valuable thing an education organisation owns – and it’s also the most fragile.
Parents research schools before they even book a visit. Students might scroll through league tables, read reviews and look up press coverage before they apply. Investors and procurement leads in the edtech space want to see thought leadership and credibility before they take a meeting. In every case, what people find when they go looking shapes the decision they make.
The brand visibility gap
The problem is that most education organisations are brilliant at what they do in the classroom or the product – and stretched thin everywhere else. Communications often falls to whoever has a spare hour, which means it can be reactive at best and invisible at worst.
A specialist education PR agency changes that. It gives your institution a consistent, credible voice in the publications and platforms your audiences read. It builds the kind of long-term reputation that paid advertising can’t buy.
PR support for when it matters
And when something goes wrong – a difficult Ofsted report, a staff story that gets picked up, a product launch that attracts the wrong kind of attention – it means you already have a team who knows your organisation and can move fast.
Your story, controlled
PR for education isn’t a luxury reserved for the biggest universities or the best-funded edtech businesses. It’s how smart institutions take control of their own story, before someone else tells it for them.
Why work with Definition?
We’re a specialist PR team with a dedicated social impact division that sits inside a full-service brand, marketing, and comms agency. Here’s what that means for you.
Experience in the sector
We’ve worked with a range of clients in the education sector, from preschool to universities, across PR projects including launching new schools, managing crisis issues and public affairs. We know the challenges facing the sector and our team of specialists understand how to fix them.
The full toolkit, under one roof
Need a brand video to showcase your new school? A design refresh for your internal documents? A tone of voice overhaul to communicate with your different stakeholders? Our wider group covers all of it. You get specialist education PR expertise with the option to pull in exactly the right resource when the brief calls for it.
Industry-recognised, independently verified
We’re one of PRWeek’s top 10 B2B agencies for 2026. We mention it not to boast, but because independent recognition matters when you’re choosing who to trust with your brand.
AI-enabled, not AI-dependent
We have a dedicated AI team and a proprietary platform, Definition AI, that makes our work faster, smarter and better informed. But the thinking, the strategy and the writing are still done by people who know your sector inside out. We use AI as a tool, not a shortcut.
Meet our education PR experts
Hi! I’m Katy, Managing Partner, PR at Definition. My team and I love helping brands get noticed – and having fun in the process. I’ve partnered with leading global names in tech, education, and fintech, boosting visibility, building trust, and driving growth.
Strategy is my speciality: I pull together digital PR, social media, and SEO to chart a clear course for success. And you can always count on me for an honest view on what works, and what doesn’t.
Hi! I’m Rebecca, Associate Director and Head of Social Impact PR at Definition. I have 12 years PR experience and specialise in devising and delivering campaigns for national and international brands, especially in the not-for-profit sector including health and education clients.
That includes high-level strategic communications campaigns spanning media relations, crisis support and copywriting. I’ve worked on strategies for education clients including Cambridge Partnership for Education, the University of Derby and the University of Manchester.
Hi! I’m Hannah, Head of Client Operations at Definition. I make sure the agency runs well and clients are looked after. That means the right processes, the right tools and a team set up to do their best work.
I’ve spent 14 years in communications across B2B and B2C – with a specialism in education that spans independent schools to Russell Group universities. I’ve worked with the University of Derby, University of Manchester, Griffin Schools Trust and the Grammar School at Leeds, so I understand what education clients actually need, from student recruitment to reputation management.
My background covers web, social, brand, crisis communications and content – end to end, not just the strategy bit.
FAQs about education PR
We help schools, universities, colleges and edtech companies get noticed for the right reasons. That means securing media coverage, building your reputation with the audiences that matter – students, parents, investors, policymakers – and making sure your story lands in the right places.
Good education PR isn’t just about press releases. It’s about making sure the right people think of you first, whether that’s a prospective student choosing where to study or a journalist looking for an expert voice.
Yes, and the sooner you get in touch, the better. Reputation damage moves fast in education – a story can travel from a local paper to a national outlet overnight.
We help you respond quickly, shape your message and protect your standing with students, parents and staff. We’ve worked with institutions through difficult moments and know how to handle media pressure without making things worse.
Yes. We run campaigns that work across domestic and international markets, combining traditional media with digital PR, SEO-driven coverage and social content. International student recruitment needs a different approach to local community engagement – we know the difference and build campaigns accordingly.
We report against clear KPIs from the start – media reach, website traffic, share of voice, backlink quality and audience sentiment. You won’t get a monthly PDF full of numbers that don’t mean anything.
We show you what’s changed, what’s driving it and what we’re doing next. For edtech clients, we can also track product visibility, download uplift and press coverage quality alongside the standard metrics.
We work across the full education sector – schools, multi-academy trusts, universities, colleges, edtech startups and established education technology businesses. Each needs a different approach and different media contacts.
We don’t apply a one-size-fits-all strategy because a campaign that works for a university won’t necessarily work for a SaaS edtech platform trying to reach procurement leads.
