Edtech PR services

We generate awareness of next-generation learning tools and programmes amongst education providers. We deploy powerful, insightful, and creative communications strategies to cut through a crowded market and raise the profiles of our edtech clients.

Our edtech PR services team consists of experts in the education market, digital specialists, content strategists and senior media professionals who work to create integrated strategies that land with impact. We carefully broach serious topics that affect an array of stakeholders, including students, parents, teachers, and government officials. We give our clients a voice within these topics, because edtech needs to be about the educational challenges it solves and its human impact, and less about the tech itself.

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We are plugged into networks of education journalists and influencers and regularly generate trade and national edtech coverage across broadcast, print and digital publications. Nationals in which our clients have featured include The Sun, Sky News, Evening Standard, and The Times. We’ve also generated exposure in trade journals like the THE, University World News, SecEd, Schools Week, TES, Education Journal, and FE News.

As a multi-award-winning PR agency, we help you identify the issues that matter to your target audience and align your brand with them. This is really the only way to consistently feature in the education media and get in front of an academic target audience. We help you stay front of mind so your brand’s name becomes synonymous with the challenges you help teachers and schools solve.

Once issue alignment has been agreed, we then audit your thought leaders and help you identify the individual/s within your organisation who can legitimately add value to the conversations you need to be part of. If this individual doesn’t exist (which is often the case as our edtech clients are typically tech companies first and foremost), then we use our network to identify suitable ‘experts for hire’. Experts your brand retains and we use for PR purposes to give you a voice in the sector and the legitimacy required to penetrate this market.

Our integrated approach to communications (combining PR, social media and SEO) will help you achieve online recognition and generate leads. Our experienced team comprises experts who can design and execute award-winning digital campaigns.

Accolades from respected award bodies are a great way of adding credibility to your work and demonstrating the attributes prospective education clients will be looking for. At Definition, we’re involved in every aspect of award programmes: from putting together outstanding entries to promotion of shortlisting and winning!

In a digital world, it’s easy to forget some of the ‘traditional’ communication tactics, like holding an event to bring customers and like-minded people or businesses together. We make existing events like Bett and bespoke client ‘owned’ events, part of a broader integrated communications programme, to reach key audiences and generate all-important engagement.

We know there’s no such thing as a ‘one-size-fits-all’ approach to social media. Our social team, led by senior digital strategists, will work closely with you to develop and implement a bespoke strategy that connects with your prospects, changes perceptions and delivers quantifiable results.

“This has been an extremely successful campaign. It has generated a lot of interest, not only from our existing customers but also from schools, local authorities across the country, as well as even governments from abroad that are looking to find ways to stop radicalization. We wouldn’t have been able to achieve any of this without the  team and I really couldn’t recommend them more highly.”

Sally-Ann Griffiths, E-Safety Development Manager, Impero

“We were hugely impressed by the quality and quantity of coverage the team generated for Academia as a result of the Gumley House project, particularly given the quick turn-around. Our profile as a leading provider of education ICT is significantly higher as a result, and this was seen in the increased footfall to our stand at BETT.

“The diversity of the coverage generated was also excellent, and a direct result of the team’s canny positioning of the project from several different angles. Not only did we achieve national broadsheet coverage, but we were also delighted to be featured across such a broad spectrum of education and technology publications.”

Mark McCormack, Apple Business Director, Academia

“The team secured coverage in outlets that it’s highly unusual for a company of our size to feature in, by leveraging the unique TLC story and highlighting it to their established media contacts. They were happy to get involved in producing new website copy and additional marketing collateral.

“Education PR is often viewed as a ‘dark art’ by smaller companies, but the team guided us to quality coverage in publications read by millions around the world. We’ve subsequently won new business with a series of schools. Job well done and money well spent!”

Simon Barnes, CEO, TLC Education Group

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Or, email us on: comms@thisisdefinition.com