B2B social media training

We might use social media every day, but posting photos of your holidays is very different to conveying professional expertise and building a brand online. Maybe you know the pain of staring at LinkedIn for hours, wanting to post something, but drawing an absolute blank on what to say.

Our social media training takes the pain out of every part of using social to promote your B2B company. We give sales, executives, and other teams the confidence they need to project their personality online whilst remaining professional, supporting broader marketing and business goals in the process.

Take a look at the areas we focus on below or contact us today to find out more.

Let's talk social training

Our corporate social media training clients include:

Our B2B social media training courses

The businesses that we have delivered bespoke B2B social media training for have experienced higher levels of engagement, greater reach, and new sales-qualified leads. Working with 18 Rhodar executives, for example, we delivered LinkedIn-focused training that resulted in a doubling of page impressions, a fourfold increase in site visits and a 33% increase in followers, in just six months.

Our training is available online or in-person and sessions range from 45 minutes to half a day. Every session is tailored to the attendees’ business goals and levels of experience and designed to provide context, hands-on demonstrations and support. Training is delivered onsite at your premises or at our London or Leeds offices. Our training sessions include:

Looking to make the most of Instagram, Twitter, Facebook and LinkedIn? We’ll show you how to make every penny of your ad spend count by developing and launching impactful short- or long-term campaigns.

You’ll leave with:

  • A comprehensive understanding of the advertising management platforms for your chosen networks
  • A firm grasp of advertising types and goals and how to create a campaign that achieves your core objectives
  • Knowledge on how to create ads, determine who sees them, and track their performance

Insta: it’s not just for B2C companies. Increasingly, B2B teams are proving that the platform is a great way to reach potential business customers. We’ll teach you everything you need to know about creating eye-catching visual content, growing your reach, analysing account insights, and more.

You’ll leave with:

  • An understanding of what makes visual B2B content ‘pop’ on Instagram
  • Familiarity with all of the platform’s features – Reels, Stories, and more
  • Experience using analytics to fine-tune your approach

It’s the business social network, so it’s a worthwhile investment if your business is looking to take its existing marketing strategy to the next level. We’ll cover everything you need to know to optimise your Company Page, create posts that people are enthusiastic about engaging with, and use paid features effectively.

You’ll leave with:

  • A shiny new plan for your Company Page
  • A strategy for making the most of LinkedIn’s features
  • An understanding of how to interpret data from the LinkedIn Dashboard and using it to adjust your approach.

If you’re looking to help build the profile of an executive or subject matter expert, we can help. We help you adjust your profile to make a great first impression and find the perfect niche for your posts.

You’ll leave with:

  • An executive-appropriate profile that will turn heads
  • A plan for writing posts that people actually want to read
  • An understanding of LinkedIn’s best practice
  • Want to take things even further? Check out our leadership branding and corporate profiling service.

Even the best B2B social media strategy falls apart if you’ve got nothing to post. That’s where our content creation course comes in – our experts will walk you through everything from ideation to planning, creation, tools, analysis, and more.

You’ll leave with:

  • Ideation tips and tricks to help you dream up engaging content
  • Guidance on the right tools for content creation
  • A strategy for supercharging your business’s posting schedule

Every B2B social strategy is unique. Whether you’re looking to focus on one platform or master them all, we can deliver training designed to meet your exact needs. Get in touch to discuss your requirements.

You’ll leave with:

  • Whatever you want!
Image of two ladies in classroom, learning at desk, for our B2B social media training page.

Complete the form to reach us.

Or, email us on: comms@thisisdefinition.com