B2B social media agency services

As a multi-award-winning B2B social media agency, we understand that there’s no such thing as a one-size-fits-all approach to social media – every business is different, and every platform requires a unique approach.

At Definition, we work to understand your business and its goals so we can design a bespoke strategy that connects with your prospects and delivers quantifiable results. You’ll work with our team of experts, led by senior digital strategists with years of experience, to implement a strategy that’s right for your business.

If you’re looking for a B2B social media agency to support your business’s growth, you’re in the right place. Get in touch to discuss your brief or check out our B2B social media services below.

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Our B2B social clients include

Why B2B social media?

In 2024, the global social media usage rate stands at 67% – that’s more than 5.4 billion people worldwide – and some of them are your prospects. Get your approach to social media right, and you can make a great impression on them in a format they’re comfortable with.

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A different kind of B2B social media agency

As an experienced B2B social media agency, we start by defining your objectives and identifying your place in the market. We work with you to understand your social media persona and tone of voice, creating comprehensive strategies and content that will connect with your prospects. We manage the entire process – from content ideation and production to forward planning, posting, reviewing analytics and reacting – to guarantee authenticity and consistency.

Our B2B social media services integrate closely with our larger B2B PR offering – including traditional media relations, search marketing, content, video and animation, and influencer marketing – or you can simply use it as a standalone service. Whether you need a one-off project, campaign or complete monthly management programme, you’ve come to the right place.

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Work with a leading B2B social media agency

We don’t measure our success by how much material we churn out, we measure it based on the results that matter to you. Whereas many other B2B social media agencies hide behind vague metrics, we believe in quantifying our success: our strategies generate traffic, engage your audience, boost your mentions, and deliver leads.

Each platform has its nuances and it’s important to know what they are. We don’t just re-post the same content across each; we execute with tactics that we know work – and make sure we can experiment with the latest trends to stay ahead of the competition.

Whether you’re already posting up a storm or have no social media presence whatsoever, we’re ready to jump in. As your B2B social media agency, we’ll work with you to understand your objectives and design a strategy to achieve them.

Every account we manage, whether it’s a one-off or long-term retainer, is overseen by a senior digital strategist with oodles of experience delivering B2B social media marketing campaigns. We have in-house B2B messaging expertise, so we know what works – and what doesn’t.

We have designed social media marketing strategies for every point in the sales funnel. From building brand awareness, to generating leads, to converting and retaining customers, we know how to use social media to positively impact your bottom line.

They say we scroll through the equivalent of over 300 feet of social feeds every day, so it’s no surprise that getting a reader’s attention is tough. It’s also why we’re super proud of our squad of in-house creatives, from designers to animators, who create custom, thumb-stopping content.

If you’re serious about honing your B2B brand profile, LinkedIn is the place to do it – 82% of B2B marketers have reported their greatest success on LinkedIn, which isn’t surprising given 4 out of 5 users are business decision makers. Whether you need help developing a content strategy or advertising campaign for your company page, or help building the profile of your subject matter experts to support PR and SEO gains, we’ve got the expertise to help.

Picture of a man using a laptop surrounded by speech bubbles, search icons, graphs and arrow icons for B2B social media service page.

B2B social media services for your business

Social media is fundamental to achieving your marketing objectives, protecting your business’s reputation and reaching new customers. As a B2B social agency, our team is passionate about helping businesses find their niche and smash their goals using social media.

Succeeding on B2B social media isn’t quite as straightforward as earning likes for your holiday snaps. It requires a clear set of objectives, an in-depth plan, creative content, community engagement, data analysis and more. That’s a tall order for a business to manage – and that’s probably why so few truly shine on social media.

The answer? Working with a B2B social media agency, either to fill gaps in your in-house capacity – like consulting with us on strategy or having us lead your social media listening – or to hand over the keys and letting us manage your entire digital presence. We know that proving social media’s ROI is a tough task, but we’re up to it.

If you’re ready to get serious about social, contact us to discuss what we can do for you. Or keep reading for a full list of our B2B social media services.

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We offer bespoke social media training for individuals or groups, programmes to support executive profiling (check out our Brand U service), and we centre our efforts on meeting your specific business objectives – likes and shares are great, but only as a means to an end.

We’ll help you master LinkedIn, X, Instagram or Facebook, whether you’re still getting set up, looking to maximise sales value, running a thought leadership campaign for your executive team, or doing just about anything else. We can deliver training online or in person, and every session includes custom materials and leave-behinds.

What are you hoping to get out of your investment in B2B social media? We’ll help you answer that question by establishing ambitious, realistic short- or long-term goals and creating a roadmap so you can use organic or paid social to reach them. Businesses often approach us looking to grow their reach, increase engagement and generate more leads – but we can also help you define your goals and support you to success in the long term.

A strategy is all well and good, but you won’t achieve your goals if you’ve got nothing to post. Business users are discerning, so MS Paint graphics and sloppy, surface-level copy will do damage to your brand. Conversely, cohesive, insightful and professional-looking content can work wonders for your reputation. We can help you create a comprehensive content plan and deliver everything from polished copywriting and newsletters to graphics, videos, gifs and more.

Keeping one ear on the online conversation and understanding how it affects your business can be time-consuming – why not let us do it? We can provide you with actionable insights based on what your customers, competitors and the public are saying online. Our social media listening service is essential if your business is going through a crisis. Our social media experts are trained in crisis communications and can integrate with our wider team to monitor and adapt your comms to emerging situations.

It’s called social media for a reason – creating a space where existing and potential customers, thought leaders, and other brands can interact is a truly unique opportunity. However, maintaining any online space also comes with significant responsibility and managing it can quickly become time-consuming. We can manage your channel or community to boost engagement, maintain a consistent voice and keep your reputation clean.

B2B ads on social media are an art – and we’re exactly the artists you need. We can apply our experience to help you with every step, from defining your audience and agreeing on meaningful KPIs to building a rock-solid strategy, targeting key audience segments, producing content, editing video, rolling out your campaign, and assessing the data so we optimise the campaign at every step. In short, we do it all.

“Definition helped us develop an integrated, multi-channel promotional programme of activity to highlight the benefits of hydropower – the forgotten giant of renewable energy – to policy makers and the broader public across the world.

“The team did exactly what they said they would, securing high-profile media coverage alongside a well-planned social media campaign to inspire discussion and movement. They did an amazing job!”

Waldemar Oldenburger, Head of Hydropower Global Communications & Public Affairs, GE Renewable Energy

“We had identified that we needed to increase our social media skills to drive donations and increase awareness of our services. We knew that we would need some external expertise to help us with this, so we engaged Definition, and the agency has been invaluable as a partner in this piece of work.

“They put together a team who understood our work and charity status. The team worked to our brief and delivered a practical and accessible social media strategy that met our needs. They also provided support to implement the strategy and have upskilled our staff so that we have become much more knowledgeable meaning that we can get the most out of our social media content and can utilise the best tools to assist us.

“Definition generously gave us some time pro bono to support our social media staff in the first few weeks of implementation, and we are now in a great place to continue to develop our social media strategy. We are very grateful to Definition for their professionalism, knowledge and understanding.”

Fiamma Pather, CEO, Your Sanctuary

“Working with the team has been brilliant. They truly understand social media, how to engage with an audience, build a community, and how to integrate other digital marketing channels. The results have surprised many in our company. Driving an additional run rate of 50 leads a month from social is impressive.”

Maria Surrur, Social Media and Digital Marketing Manager, WorldPay

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Or, email us on: comms@thisisdefinition.com