Rhodar was founded in 1976 and is one of the UK’s leading asbestos removal companies. With the business also offering demolition and land remediation, it launched a new brand to bring all services under one name.
The business wanted to launch the new brand and communicate the core message that all its operations were now under a single identity, so they approached us. Our team put together a combination PR and B2B social media campaign to help Rhodar make a great first impression in its new form.
We delivered extensive media coverage across Rhodar’s target publications to introduce the business and establish its experts as thought leaders.
On the social side, meanwhile, our strategy involved two angles: we created engaging, consistent new content for the company page and trained a group of 18 Rhodar employees on how to improve their LinkedIn presence. This created activity on the company’s page as employees shared and interacted with each other’s content – it is social media, after all.
In the six months following our training, the company’s page impressions more than doubled and click-throughs to the website increased four-fold.
Rhodar also grew its following on the site by 33% over the previous year’s total, gaining 622 new LinkedIn followers.