- What is digital PR?
- How to write a social media policy
- Behind the pitch: Insights from Definition’s Head of Media Relations, Katie Chodosh
- A guide to the top education publications
- What can season 3 of The White Lotus teach us about B2B comms?
- PR language that doesn’t get you results
- Using AI for SEO: the key dos and don’ts
- National Employee Appreciation Day: Worth celebrating or a quick fix to a lack of recognition?
- Top EMEA supply chain and logistics publications: everything you need to know
- PR playbook tips straight from the Super Bowl and Taylor Swift
- The STEM PR landscape through Mike Newby’s eyes
- The top fintech publications in the UK and how to work with them
- Journo Intel: how to pitch to Sky News’ Business Live show
- How to improve employee wellbeing
- The benefits of employee advocacy
- Storytelling in a digital world: a conversation with Louise Watson-Dowell, Definition’s Head of Digital PR and Social Media
- PR and SEO: turbocharging your brand visibility
- Why crisis comms planning makes good business sense
- The all-you-need guide to PR for education
- From history to headlines: an intro to Matthew Robinson
- Andrew Bartlett: bridging the gap between science and PR
- B2B TikTok: the essential guide
- 10 SEO tips for tech companies
- Followers vs engagement: what really matters on social media?
- 5 free Google SEO tools? Yes please!
- How to write good PR survey questions – a seven-step guide
- How to pitch healthcare stories to UK journos
- Lessons in crisis comms – Addressing big myths in big pharma
- Everything you need to know about pitching the BBC’s Today programme
- PR pitching tips and advice
- IoIC Festival takeaways
- B2B LinkedIn: the essential guide
- Special needs education: time to shine a light
- The top education podcasts (and how to pitch them)
- The top not-for-profit and charity podcasts (and how to pitch to them)
- Top not-for-profit and charity publications: everything you need to know
- The top finance podcasts (and how to pitch to them)
- How to contact journalists (and sell them your story)
- B2B Twitter / X: the essential guide
- UK election 2024: what Labour’s likely landslide means for businesses
- How to get CEO profile opportunities
- How much does PR cost?
- Our top five healthcare podcasts (and how to pitch to them)
- Monitoring the news for B2B PR: How to get started
- How important are backlinks for SEO in 2024 – and is link building still worth it?
- The top work-life publications and how to pitch them
- What should a B2B PR brief include? Everything you need to know + a free brief template
- Exec profiling on social media: the essential guide
- The ultimate SEO jargon buster: 200+ common terms explained
- How much does SEO cost? Our no-nonsense guide
- The insider’s playbook: how to work with the top manufacturing publications in the UK
- How to use LinkedIn to support B2B EEAT
- Substack: B2B newsletters are going strong
- B2B Facebook: the essential guide
- Tackling the UK’s housing crisis: new ideas needed to solve an old problem
- From firewalls to fireworks: techUK’s Alice Campbell on how the tech sector can prep for the election
- Top legal publications in the UK and how to work with them
- How to do keyword research for SEO: your ultimate guide
- How do B2B companies get EEAT right?
- Organic clicks vs. impressions: why everything isn’t always as it seems
- Newspaper political leanings: how the nationals are approaching the election
- The tech leap year: 5 ways to prep for the UK election
- 13 common SEO myths debunked
- B2B Instagram: the essential guide
- Everything about building a good client-agency relationship
- TL;DR: The Google-Reddit deal is big news for SEO
- B2B SEO: the essential guide
- How do you get your story into the FT?
- How to brief a PR agency to get amazing results
- Crisis communications: lessons from the Post Office scandal
- Meeting deadlines, making headlines – the role of timeliness in PR
- How long does SEO take?
- PR secrets: how your brand can build a winning digital PR strategy
- Journo intel: Sabah Meddings, UK Business Correspondent at Bloomberg on buzzworthy stories, Terminal fodder and ‘newsmakers’
- 37 PR objective examples and how to measure them
- Exclusivity or bust: the risks and rewards of offering journalists a scoop
- Journo intel: Shaun Wooller, health editor at the Daily Mail, on cost-of-living ailments, university research and healthtech benefits
- B2B social listening: tips and tools
- Driving B2B social media ROI
- Journo intel: Jessie Hewitson, money and biz ed at The i, on coffees equalling stories, visuals and data
- Everything you need to know about media interviews and speaking to journalists
- The top sustainability publications in the UK and how to work with them
- The importance of internal linking
- The best B2B podcasts
- Journo Intel: Murad Ahmed, technology news editor at the FT on big names, boring stories and blossoming relationships
- The B2B social media content creation guide
- Reputation management: the key to enhanced exit value for PE – and VC – backed businesses
- Don’t rehash technical content you don’t understand (aka the importance of EAT)
- Journo intel: Nicholas Earl on London Bridge coffees, energy markets and green hydrogen
- Journo intel: Sarah Green, senior producer at BBC 5 Live, on pet peeves, blanket spam and name dropping
- The B2B PR Blog has moved!
- Journo intel: Rachel Millard, Energy Correspondent at The Telegraph, on ideal pitch times, hot topics and what readers want to see
- Open data sources for digital PR
- Journo intel: Tom Wilson, senior energy correspondent at the Financial Times, on nuclear fusion, being genuine, two hour deadlines and the impact of the war in Ukraine
- Women’s football fever – brands must live these three values
- Journo intel: Julian Marr, Bonhill’s editor-in-chief, on common ESG language, macro-economic trends and international audiences
- Is ‘brand journalism’ the future as firms exploit Google News?
- Journo Intel: Everything you need to know about Today’s Sean Farrington
- Learning disability inclusivity
- B2B link building: an essential guide
- PR tips for your company’s experts
- Definition Group ranked among PR Week’s top B2B agencies
- HMRC spends £48m on tablet computers for Making Tax Digital team
- Welcoming Brand Vista and Schwa to Definition Group
- Financial worries: the stats | what are British people most concerned about?
- Journo Intel: Times Higher Education’s Chris Havergal on student loans, tuition fees, and the ‘big picture’ in higher education
- Top maritime media: everything you need to know
- An interview with Definition’s Head of People & Culture
- UK HR media: everything you need to know
- Journo intel: What do vegan dairy farmers, TikTok teachers and the Great Resignation have in common?
- Definition appointed to drive national media relations strategy for Dry January 2022
- Journo intel: Simoney Kyriakou, Senior Editor at FT Adviser, on challenges in journalism, working with PRs, and keeping chickens
- A unified voice
- Journo intel: Christopher Williams, business editor of The Telegraph, on digital news, cricket, and Sunday-type journalism
- Trends, the value of internal linking and the “super index” – what’s new in SEO
- Journo intel: Who is moving at the FT, Telegraph, BBC and more?
- Hybrid working poses challenges of culture, morale and training for British businesses [RESEARCH]
- SEO case study: Generating links for local SEO
- B2B SEO case study: Generating £2m of leads in 2 years
- What journalists want
- TopLine acquired by Definition
- The PR landscape has shifted significantly. A year on, how have we adjusted?
- Definition leaps 45 places in Top 150 PR rankings
- The top SME publications in the UK
- Why we’re excited about Clubhouse for B2B marketing
- The top 14 subreddits for small businesses
- Running a successful radio PR campaign
- B2B PR case study: launching a medtech start-up
- Press play on podcasts
- Writing that spotless content calendar to upscale social media engagement of your brand
- DEFINITION AGENCY GROUP NETS £700k OF NEW BUSINESS WINS IN JANUARY 2021
- VisitEngland.com and VisitBritain.com website user numbers
- How to write a comprehensive website policy
- An intro to engineering PR
- Fintech PR case study: Generating leads using digital PR
- Journo intel: Greg Hurst, social affairs editor at The Times, on the coronavirus and the future of media
- Managing cashflow the top issue for small businesses right now
- 3 B2B link building campaign examples
- THIS is how you reach small businesses (backed by new data)
- Building a reputation never ends.
- Digital PR case study: profile and leads for a financial betting company
- Journo intel: Amy Gibbons, from TES tells us about investigations, drum ‘n’ bass and birdwatching
- Our ten favourite science and engineering podcasts – and how to pitch them
- Journo intel: Junior Isles, editor-in-chief, The Energy Industry Times on woolly phrasing, timing and bad PR habits
- Definition acquires Redhouse
- Awards for communication excellence
- Fintech PR case study: Spreading the word on Soldo’s coronavirus aid initiative (European PR case study)
- Journo intel: Matthew Garrahan, Financial Times news editor on Covid, corporate smear jobs, and the ideal dinner party
- What is link building?
- DEFINITION NAMED B2B PR AGENCY OF THE YEAR
- Announcing our diversity and inclusion awards database
- B2B PR case study: Generating leads in martech
- 10 questions to ask before signing with a B2B PR agency
- Acquisition brings Definition to Words&Pictures
- How to write a press release
- Sustaining income during a pandemic
- Ramping up coverage and media attention: B2B PR case study
- B2B’s social upgrade: LinkedIn Stories
- Journo intel: Eoin McSweeney, editorial producer at CNN International on fake news and ‘terrible’ sports articles
- Journo intel: Madeleine Silver, freelance writer on sex toy research and hibernating in a shepherd’s hut
- How to measure SEO ROI for B2B organisations
- Fintech PR for growth and investment: B2B PR case study
- Are your employees working from home or living at work?
- Journo intel: Elizabeth Jordan, editor of BSEE on an environmentally friendly future and PR agency middlemen
- Generating B2B payments leads using digital marketing (case study)
- Journo intel: Kim Thomas, freelance national journalist on Nye Bevan’s birthplace and the Birth Trauma Association
- We see IC Amy Holmes
- And the award goes to…
- Looking to attract investor attention? Tech PR just might have the answer
- Publications behind a paywall could be critical for B2B PR success
- Schema for dummies – a beginner’s guide
- The business model of the pandemic: why F2F (face-to-face) marketing is so important
- How should B2B brands behave when the world has turned upside down?
- Building an SEO friendly site
- Building thought leadership through B2B PR
- UK university ransomware FoI results
- Empathy, authenticity, and communication: the core of modern crisis management
- Bringing experts together to talk about child safety in the lockdown
- Worldbeating messaging in an unprecedented Covid-19 world
- Here are tips from a B2B PR agency for overcoming creative block
- Some serious SEO results
- Covid-19 has changed what we expect from brands. Is your online profile up to scratch?
- Journo intel: Christian May, former City A.M. editor on Covid and podcasting
- Case study approvals – how can you persuade customers to say ‘yes’
- Housing Communications in a Crisis: Can we help?
- Defining Reputations (Or How to Have News Appeal in the ‘New Normal’)
- We’ve been quiet for long enough: Here’s how you run a virtual event
- Journo intel: Oliver Shah, business editor at The Sunday Times on a new Covid concierge, lockdown winners and Sir Phillip Green
- Corona comms – three steps to surviving a crisis
- Choosing a good SEO company
- We see IC Allison Cary
- Fintech PR Case Study: Generating Leads from IFAs and Charities
- Digital PR Case Study: Compleat Software
- Which B2B lead generation techniques are right for you?
- Employee Spotlight: Lesley Foottit
- We see…IC
- DEFINITION RISES IN TOP 150 PR CONSULTANCY RANKINGS
- Proptech PR Case Study: The House Crowd
- Our tips on pitching the BBC for tech companies
- Employee Spotlight: Louise Watson-Dowell
- Medtech PR Case Study – Ultromics
- Journo intel: David Blackmore, news producer at This Morning on pitching in the coronavirus era
- Employee Spotlight: Ellie St George-Yorke
- How best to navigate working from home, during the COVID-19 lockdown
- Four Pillars of Design in B2B PR
- Grammarly: A B2B content writer’s verdict
- How engineers can change career to PR
- Definition’s top tips for working from home
- SEO 101: a Coronavirus crash course
- Storytelling for engineers – how to do it well
- Becoming one of the best places to work in the UK
- The secret to great B2B client-agency relationships
- How to run a STEM media roundtable
- Journo intel: Alice Grahns, digital consumer reporter at The Sun on chatting and fake news
- Definition Ranked in Top Five B2B PR Agencies
- How to use reddit for B2B marketing and PR
- Tech PR case study: Building a SaaS company
- Three simple things PR can do to improve its reputation
- Journo intel: Lucy Warwick-Ching, personal finance digital and communities editor at the FT on podcast Thursday and 92,000 unread emails
- Meet Elaine Cobb, Senior Comms Consultant and STEM PR expert
- Seven issues affecting proptech in 2020
- Fintech PR Case Study: Promoting the UK as a Fintech Leader
- Food for Thought: what will the food and drink industry look like in a decade?
- The 10 best HR podcasts for 2020 (and how to pitch them)
- How to get into B2B PR – advice from the pros
- All’s fair in social media… and politics
- Journo intel: Shona Ghosh, Business Insider tech editor on deep-dive investigations, chutzpah and brain chips
- Andy Bartlett shares his STEM PR expertise
- How to conduct large-scale media outreach in 10 steps
- Going green
- Top 20 Marketing KPI examples
- Marketing to marketers in 2020
- Definition Strikes Gold At Industry’s Flagship Awards
- The Value of PR Revealed
- Global Entrepreneurship Week: 10 online side hustles for the internet generation
- GEW UK 2019: Ten vibrant tech startups worth watching
- Definition Strengthens Senior Team and Launches New Food and Drink Specialism
- The best AI subreddits
- Getting aggy (and what made Rand Fishkin say ‘Ugh’)
- 10 best entrepreneur podcasts for 2020 (and how to pitch them)
- Supporting Seafarers with Nautilus International
- The marketing impact of Brexit revealed
- The best startup subreddits
- PR Images: How to use photos to get your story covered
- My best marketing decision
- Tips for being approachable and building relationships with journalists
- Meet Luke Budka, our head of digital PR and SEO
- How to give your press release a chance
- How to pitch journalists – and get them to say yes!
- Measure for measure: how to get the most from PR evaluation metrics
- Definition announces global account wins alongside Leeds launch
- Why link building is important
- How to do White Hat SEO
- Creating a great work environment
- Definition scores four award nominations
- Launching our PR course: The Ultimate Public Relations Masterclass
- The changing landscape of PR in the Middle East
- Employee experience = customer experience
- Research: Half of UK employees put off business events by poor content
- Questions to ask an SEO agency
- Five common misconceptions around how links are crawled
- Case study: How Google Tag Manager and Wistia impact site speed
- In a digital world, don’t forget to meet your customers
- Students caught using GenAI
- How to market to Generation Z
- Small Business Heroes is on hold!
- Definition up for hattrick of awards
- Novel PR tactics for a digital age
- Trusting your influencers is a must to grow your brand
- The art of comic books
- How to adapt to a busy news cycle
- How to take your first steps as a media spokesperson
- Creating stories with real meaning
- Marketing to Millennials, what makes them tick?
- Definition shortlisted for top industry awards
- PR stunts have never been more important
- The creative power of character communication
- Understanding PR strategy to give your company a boost
- The answer to the GDPR problem…
- How to get people’s data – with their permission
- How technology PR works
- Creating Definition
- Is robot public relations coming your way?
- PR challenges for science companies
- How to keep a cool head in PR: your crisis communications checklist
- Why corporate reputation management is important
- The cyber security challenge in South Africa
- Why science communications professionals must handle breakthroughs with care
- Linkbuilding – how and why?
- How to write engaging B2B media copy
- A selection of the best PR campaigns from 2018 (and what you can learn from them)
- PR Jargon Buster
- Mulled wine, mistletoe and B2B Christmas Campaigns
- Running PR campaigns in a connected world
- What’s Most Important in a Corporate Reputation Management Strategy?
- How not to be a boring panel-member: a PR opportunity
- Definition bags hat trick of awards
- What do the best B2B Facebook ads have in common?
- Making space for difference
- How to run a global PR campaign
- Top 20 marketing quotes of all time
- Why PR needs to prepare for AI
- Monzo mania: deconstructing a fintech success story
- What to do when your science story goes viral
- How to build a video distribution strategy that works
- The Fintech Trust Report: how do consumers really feel about the industry?
- Valuing values – the why
- How can influencer marketing and PR work together?
- Top 10 PR tools for marketing professionals
- Top ten tips for writing winning business awards nominations
- What’s the difference between technology PR and science PR?
- PR challenges for engineering companies
- What can businesses learn from the way the International Space Station communicates?
- What to do if your company is suddenly thrust into the limelight
- Seven ways to avoid a PR crisis
- Brand mentions in SEO: do unlinked brand mentions matter?
- The PR benefits of trade shows
- Who influences the HR community?
- Top priorities on the HR agenda revealed
- Six Degrees is now part of TopLine Comms
- TopLine acquires Six Degrees
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): Tezos
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): Stratis
- Five London Fintech Week PR Tips
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): Telegram
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): NEO
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): PayCoin
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): MobileGo
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): Dogecoin
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): KODAKOne and KODAKCoin
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): How the DAO fell DAO-n
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): Filecoin
- The Secret Ingredients of a Successful Initial Coin Offering (ICO): Part one
- How to get Media Attention
- How to Launch a Successful ICO
- Want to make your clients look awesome?
- How to build a B2B LinkedIn marketing strategy
- Marketing emails a problem for majority of consumers
- How to build a B2B Instagram marketing strategy
- How SMEs use LinkedIn
- Why Blogging is Important for Your Business
- What it’s Like to Work at Definition
- Here’s What a Good Inbound Marketing Service Looks Like
- The Cio-cial Network: How IT Directors use Twitter, Facebook, and Linkedin
- Where do IT Directors get their news?
- How to get in Front of IT Directors
- Boost your Business with Smart YouTube Marketing – here’s how!
- News Values: How to Determine if your Story Deserves Media Coverage
- The Ten Most Influential Cryptocurrency Journalists in London
- Why is PR Important?
- Copywriter Vs. Content Writer – What’s the Diff?
- What is a Buyer Persona – and Why Does it Matter?
- Link Building Services: how to do it right
- Do you Still Need a Press List?
- How to write an eBook
- 5 Ways to Promote your Business to SMEs
- Four Classic Copywriting Mistakes (that aren’t mistakes at all)
- How to Make a Personalised Video – and Boost Audience Engagement
- Six Content Marketing Statistics you (and your CEO) Need to Know
- Five B2B SEO Best Practices
- What it Means to be Successful with HubSpot
- The Art (and Science) of Selling to Small Businesses
- Is SEO worth it?
- How to Write a Successful eBook
- Why Freelance Journalists and PR People Need Each Other
- Modern Copywriting Tips and Tricks (from the 1800s)
- What is Guest Blogging?
- Five Top B2B Lead Generation Campaigns
- SEO Backlinks – what does good look like?
- Why that PR Newswire Service is a Waste of Time
- Keyword Analysis (the long tail and short of it)
- How to Pitch Video Content
- The Secrets of B2B Lead Generation
- 4 Common SEO Mistakes
- How to add Structured Data to your Website
- The What, How and Why of Google Advanced Search Operators (or, Search Queries if you Prefer)
- Almost half of Tech Track 100 companies using marketing automation tools
- What is SEO PR? (don’t worry about Mike, he’ll be okay.)
- Choosing a good SEO company: 6 essential questions
- The rise of ‘automated’ journalism and what it means for PR
- Stop wasting your breath: in digital space, no one can hear a PR scream
- Does PR work?
- Website mistakes – twelve classics
- Launching a company? we know what you need to do
- If you’d like to work with us, you need to invest a certain amount
- The 10 habits of highly successful clients
- Do you really need a global PR agency?
- 8 stats that demonstrate the benefits of inbound marketing
- Your business development strategy is broken – fix it
- The top three saas marketing challenges
- The B2B Social Media Guide has moved!
- Five signs you suck at networking with journalists (and what you can do about it)
- 4 more surprisingly must-have public relations skills
- 7 infamous PR quotes these brands will never live down
- Hedonism sells – how to communicate best in an indulgent society
- 1,000 words: what the images you use say about your business
- Email marketing lists: are they worth the money?
- 5 surprising skills that could land you your first job in public relations
- 14 words you’ve been using incorrectly this whole time
- Education marketing strategy template
- Tesco’s publicity stunt apology
- Ten ridiculous freedom of information requests
- Case study: friends with benefits
- Top 50 UK PR Blogs 2012
- SEO statistics
- Why media coverage matters
- 8 steps to creating an ebook for b2b marketing