How do you launch a rebrand for the world’s leading drink logistics business in its 175th anniversary year?
A magnificent milestone
In 2019 Hillebrand, the world’s leading drinks logistics business, celebrated their 175th anniversary. They marked the moment with a streamlined rebrand that would strengthen their customer experience, and they asked us to help launch it.
A big birthday called for even bigger coverage – so customers across Hillebrand’s ten core territories in Europe, the US and APAC would see the integrated campaign.
We spread the word with CEOs interviews, by-lines, commentary, new product launches and a media partnership to supply exclusive news to Europe’s leading drinks trade publication, The Drinks Business.
We were busy on LinkedIn too. As well as promoting posts, we A/B tested creative work to set up and manage three ad sets over a 30-day campaign. The ads were running as Hillebrand announced their rebrand and vision.
Soon, people were seeing the brand everywhere. All those interviews and commentaries paid off – seeing them receive 67 different media hits around the world. And over on LinkedIn they had an 82% boost in unique visitors to their company page, with their posts getting a 1,163% increase in impressions, too.