Nucleus Commercial Finance

Generating leads in the small business community

Nucleus Commercial Finance is a lending platform specialising in alternative funding options for SMEs. The firm’s approach combines bank finance with a flexible lending platform to maximise both stability and efficiency.

Nucleus approached Definition with the goals of raising its profile amongst CEOs and CFOs of UK SMEs, as well as increasing sales and lead generation. The company faced considerable, well-financed competition with large marketing budgets. Therefore, it required a dynamic marketing strategy in order to win more with less funding.

Definition’s integrated, multi-faceted approach transformed Nucleus’ online presence. Our B2B SEO team led the development of a brand-new optimised website designed to rank for key search terms and drive new leads via gated content. Finally, the fintech PR team worked on raising Nucleus’ profile amongst the UK small business community.

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After ten months, the campaign resulted in 62 pieces of media coverage and five awards wins. This resulted in a large increase in traction, and website traffic increased by 400%, generating 403 leads.

  • 62 pieces of media coverage and 5 awards won
  • Website traffic increased by 400%
  • 403 new leads generated