Generating school leads

Following a busy pandemic period, where TLC LIVE was engaged to help the nation’s school children recover from months of missed schooling, Definition’s education PR and B2B SEO experts were retained to develop a cost-effective, multi-channel, lead gen strategy to help TLC LIVE continue its impressive growth.

Definition analysed TLC’s assets and brand profile and built an integrated strategy consisting of proactive and reactive media relations hooked to key dates in the academic year; an ‘owned media’ blogging programme designed to highlight the expertise of its curriculum team; targeted social ads to reinforce its key messages – primarily its exclusive use of qualified UK teachers to deliver tutoring for schools; and search engine optimisation to drive inbound leads for key terms searched for by teachers looking for tutoring support.


  • Exposure to every primary and secondary school in the UK via positive media coverage in the TES, Schools Week, BBC, The Economist, The I, The Daily Telegraph, The Sun, Daily Star and Netmums amongst other titles
  • Over 100 ‘ready to buy’ leads from schools in only four months due to TLC’s first-place organic ranking in Google for keywords like ‘tutoring for schools’
  • Over 2 million social impressions with key target audience in only two months via targeted social media activity


“The team secured coverage in outlets that it’s highly unusual for a company of our size to feature in, by leveraging the unique TLC story and highlighting it to their established media contacts. They were happy to get involved in producing new website copy and additional marketing collateral. Education PR is often viewed as a ‘dark art’ by smaller companies, but the team guided us to quality coverage in publications read by millions around the world. We’ve subsequently won new business with a series of schools. Job well done and money well spent!”

Simon Barnes, founder and CEO of TLC LIVE

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