Engineering PR agency

Why does an engineering firm need an engineering PR agency? Because every engineering project, from the conventional to the cutting-edge, is a story – but telling that story isn’t always straightforward.

We can help you tell yours.

Science and technology can provide comfort, productivity, and resource efficiency – in theory. Engineering is the business of turning this theory into practice: it’s where invention, calculation, and construction come together to produce real-world solutions to real-world problems.

It’s at once a highly mathematical, highly complex, and highly creative discipline. It’s why engineering is brilliant – and it’s also why it’s so hard for engineering companies to get their messages where they need to go. Scroll down to read more about our engineering PR services, read our intro to engineering PR, or get in touch to discuss your requirements.

We combine in-depth PR expertise with extensive technical knowledge: our dedicated STEM department is staffed by chartered engineers with decades of experience in everything from water to automotive and communications experts who have the technical knowledge needed to drive informed, attention-grabbing multi-channel campaigns.

As an engineering PR company, we can help you build your reputation, impress your audience, and boost your credibility.

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What our engineering PR experts can help with

We know how to take your message and turn it into a compelling story. Our services include communications audits and messaging workshops, and we always benchmark and measure our progress – so you’ll always know what we’re doing, why we’re doing it, and whether it’s achieving the desired results. Our media relations specialists have the storytelling instincts, the pitching skills, and the contacts to get you seen, heard, and noticed.

As an inbound marketing agency with a dedicated content team, we can research and create blogs, social posts, whitepapers, eBooks, and more. If your campaign needs video content, our in-house video production team can also handle everything from scriptwriting and storyboarding to filming, animation, and post-production.

If things don’t go according to plan and you need urgent support, our crisis management experts can help you turn things around: mitigating negative dialogue and creating positive buzz wherever possible.

We shape messages into appealing, engaging engineering stories: writing news and opinion pieces that put your company at the centre of old and new conversations.

Corporate communications, social monitoring and posting, targeted content marketing, event management – we can do whatever you need to make an impression on your audience, and turn that impression into a long-lasting, mutually beneficial relationship.

We believe that the only people who truly understand the complexity, depth, and nuance of engineering stories are engineers. That’s why we made sure to hire STEM experts alongside our PR and inbound marketing specialists.

Everything we do as an engineering PR agency – from a one-off tweet to a fully-fledged, omnichannel campaign – is guided by this professional experience and skill. Our case studies show why this approach works, and how it gets results.

As an engineering PR agency, we can build your reputation, generate a steady stream of quality leads, boost your web traffic, help you recruit the best and brightest talent in your field, and more.

We know your media, we know your audience – and we can make sure you get noticed by both. That’s why so many of our clients have recommended us.

“Through a mix of case studies, articles, and the launch of our technical book, our collaboration with Definition has made us able to engage both specialist and broader audiences, strengthening our position in sustainable construction. For ROCKWOOL Core Solutions, ‘unforgettable impact ‘comes from creating content that supports our role as industry thought leaders and helps our brand stand out. This is what the team has actively supported to deliver.”

Vincent Blain, Marketing & Development Director, ROCKWOOL Core Solutions

“Your team includes people with materials science and engineering degrees, you speak the same language as our experts and are able to get to the core of our technology and what it can do. As a result, you are helping us cut through to our target audiences.”

Anna Dansk, Head of Group Marketing Communications, Ovako

“Our technical experts find it easy to work with Definition since your team understands our technology and you’re good at putting our thoughts into words. In terms of results, you’ve placed more than 20 thought leadership stories in key trade publications, have drafted 40 case studies and created content packages for four digital marketing campaigns.”

Susan Trast, Vice President of Global Marketing and Brand at Outokumpu

“Over the past four years, our partnership has spanned a range of projects — from initial strategy planning through to the successful launch and promotion of a book about our technology. The process has helped us translate complex, technical topics into engaging stories our audiences can connect with. For us, ‘unforgettable impact’ means having clear, creative communication that reflects our values and helps us share our vision with the world.”

Christina Jamnig, Marketing & Communications Manager - Europe, ROCKWOOL Core Solutions

“I have been continually impressed by the skill and judgement of the team with creating intelligent, measured profile-raising articles and releases. Over the last two years, they have supported us with putting out outstanding coverage across a range of national and industry publications which has allowed us to evolve from start-up to a successful business. They go above and beyond to deliver results and always have great ideas.”

Sarah Jackson, Digital Marketing Manager, Ultromics

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Or, email us on: comms@thisisdefinition.com