Technical storytelling

Saft is a world leader in the design, development and manufacture of batteries. Its use of advanced technology has allowed it to establish a global presence – whether it be for use on land, air or sea.

Our objective was to ensure the promotion of Saft’s technical leadership to the right engineers and technologists. Definition’s engineering PR team achieved this by creating a media relations programme that placed Saft in relevant publications worldwide.

We also collaborated on content, including a series of whitepapers, designed to impact Saft’s target market. With a “by engineers, for engineers” approach, our content team worked with Saft’s experts to hit the right technical notes while producing punchy, readable content.


The success of the programme raised awareness of Saft as the battery leader in sectors as diverse as oil and gas, defence, renewables, and railways. Our strategy also resulted in hundreds of downloads of Saft’s whitepapers and marketing qualified leads.

  • Developed ten whitepapers to support Saft’s sales team
  • Secured relationships with trade reporters and publications alike
  • Articles by engineers, for engineers – balancing technical info and readability
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