The integrated PR agency that drives B2B growth

Definition is a multi-award-winning B2B PR agency that combines expertise in PR and media relations with specialisms in SEO, AI visibility, social media, content marketing, and more to deliver highly effective growth strategies.

TLC Live

100+
ready to buy leads from schools in only four months

Bullhorn

75%
share of voice in the UK media

Checkout.com

255%
increase in branded searches

Equals Money

300+
earned business, finance and national media hits

Specialists, not generalists

Who we are

Our B2B PR and comms team includes former national print and broadcast journalists, big brand communications experts, B2B social media superstars, internal comms maestros, creative content writers, B2B SEO strategists, B2B PR pros and public affairs leaders.

Delivering B2B strategies for our clients, as well as executive branding campaigns for business leaders and entrepreneurs, we’ve gained close to 100 national and international awards for our work.

Meet our comms experts

Unforgettable impact

What we do

Whether you’re looking for a brand-new PR strategy, an SEO overhaul, or a social media refresh, we can help.

But it’s our tightly integrated, digital-first approach that delivers the best results, helping our clients stand out from the crowd while protecting, projecting and promoting their reputations.

Check out a full list of our services below.

We'd love to talk

Deep B2B sector expertise

The brands we work with

We know what works for B2B brands. That’s why companies from across sectors as diverse as technology, engineering, professional services and social impact have trusted us to deliver over the years.