Our brand visibility audit examines your digital footprint across all the channels your customers use to discover, research, and evaluate you. It shows your AI footprint PLUS your traditional visibility metrics, giving you the complete picture.
What we’ve learned from auditing dozens of B2B brands is that the channels which perform best don’t work in isolation. They reinforce each other.
When these channels work together, you create a coherent, authoritative brand presence. When there are gaps, you’re leaving opportunities on the table – or worse, letting competitors fill the void.
We specialise in B2B sectors like science and engineering, technology, professional services, and social impact.
We know how to assess complex, technical brands and identify the specific opportunities that will move the needle.
Your SEO content provides foundational information – but it’s trusted more when validated by external sources.
Your PR coverage offers third-party credibility – but needs to be reinforced by strong owned
content.
Your social presence demonstrates engagement and relevance – but works best when aligned with your other channels
Your AI visibility synthesises all of these things – which is why gaps in any channel weaken your overall presence.
We use industry-leading tools to monitor AI visibility across ChatGPT, Perplexity, Google’s AI systems, and more.
We track:
1. How often your brand appears in responses to key queries
2. Which content pieces and sources AI is citing
3. How you compare to competitors in AI recommendations
4. Which channels are driving your AI visibility – and which gaps exist
We track trends over time, identify gaps, and adapt your strategy accordingly
What we won’t do is pretend the data is perfect. AI visibility measurement is directional, not precise. But it’s enough to give you confidence that your campaigns are moving in the right direction – and that you’re not being left behind.
Here’s what often surprises clients: sometimes the channel you’re not investing enough in is the one that would unlock significantly better AI performance.
AI-driven search isn’t experimental – it’s mainstream. Semrush projects AI search visitors will surpass traditional search by 2028. If you’re not visible in AI, you could be losing ground at key stages in the buyer journey.
The organisations auditing and optimising their visibility now – across all channels, including AI – will have a lasting advantage. The ones that wait will spend years catching up.
Your customers aren’t just using Google anymore.
They’re asking ChatGPT, searching LinkedIn, watching YouTube, reading industry publications. You need to know where you’re showing up and where you’re not.
Without a baseline understanding of your current visibility, you’re guessing. An audit gives you the data to make confident, strategic decisions about where to invest.
