B2B SEO services

Our background in B2B PR means we have inhouse strategists, content writers and SEO experts who will be able to understand the complexities of your business. We’ve worked with hundreds of B2B companies ranging from SaaS platforms, to battery technology specialists, to software development experts. We get under the skin of your company to really understand your offering, what your unique selling points are and what drives your customers to purchase. Our clients often report that other agencies fall short when it comes to SEO for B2B companies because they simply can’t get to grips with the subject matter. We can – and our B2B SEO services and strategies are successful because of this.

We hail from a PR background, and our ability to build the credibility of your site by generating quality inbound links via PR sets us apart from other agencies. PR is important because successful search marketing is about content, links and brand mentions (implied links). Our approach works because our background as a B2B PR agency stands us in good stead to differentiate your company from competitors targeting the same search terms, and we can ensure your brand is mentioned in the right places.

Being conspicuously positioned at the top of the results pages at the specific moment a prospect is looking for your products or services is the best organic lead generation move you can make: the leads and enquiries that you attract through search marketing are usually from people who are motivated and ready to buy. This is where we excel as a B2B SEO company and we encourage clients to judge us on the inbound leads we generate as well as the organic traffic we drive.

As B2B marketing experts, we take an ethical, creative and data-driven approach to SEO. We determine KPIs, build strategies, implement campaigns and continually refine them for maximum impact. Fundamentally, being successful at SEO is about producing content that serves a purpose for the user. It’s not about spammy short term tactics that a lot of cheaper agencies still use. Answer user search intent with your content and earn PR-based editorial links and you’ll have the foundations of a solid B2B SEO strategy.

Our clients’ sites have sailed through every update to Google’s algorithm (and many have watched their competitors’ sites being penalised) and we’re continually refining our approach and building our search marketing knowledge, to ensure you stay on page one, once we’ve got you there. This is thanks to our focus on white hat SEO and sustainable tactics designed to benefit your reputation as much as your organic rankings.

Clients choose us to handle B2B SEO for them because we are professional and easy to work with. They stay because we deliver results. Alongside the many PR awards we have won, we are proud of our Best Search Campaign gong at the UK Agency Awards. Take a closer look at our SEO success stories on our case studies page.

We help companies plan for long term success with strategic SEO advice. This could include website and competitor analyses; bespoke training to equip an internal team to execute on the SEO strategy; or it could be a comprehensive service that includes planning and execution.  Every new client benefits from an in-depth strategy planning and research exercise resulting in a solid roadmap including detail on technical fixes, content requirements, KPIs, and PR angles needed to generate top quality trust signals, to help them beat the competition to the top of the organic search pages.

Keyword research is fundamental to SEO success. Our process starts with a solid understanding of your business and your industry. Our keyword research takes time because it involves everything from interviews with your subject matter experts and sales teams, to reviews of paid search activity and competitor websites. Our teams will then assess keyword volumes, keyword difficulty scores and the strength of your website, before making recommendations on targets based on volume, competition and user intent. Keywords will then be mapped to existing pages on your site or designated to new pages that our inhouse content team will produce.

When human beings (and Google’s spiders) get to your website, they want to see logical groups of pages based on relevant topics, and they want to reach your most important pages as quickly as possible.

We create a visual representation of your ideal website page structure, designed to increase keyword rankings, organic traffic and leads.

Careful directory structure planning ensures your marketing and website development teams work in harmony, and the greatest SEO gains are made in the shortest possible timeframes.

With more ‘no click’ searches than ever before, it’s really important to claim as much ownership of Google’s search engine results pages (SERPs) as possible.

This might involve claiming and optimising your Google Business Profile; it could mean editing your knowledge panel; or it could mean structuring your onsite content in a way that makes it easy for Google to extract and display the most relevant information rich results or AI-generated responses.

There’s a lot to get right! Are your canonicals correct? Do you have convoluted redirect chains? Are you mobile friendly? How fast is your site? Have you added structured data to your most important pages? Are you running duplicate secure and non-secure sites? What’s your site’s development schedule? Are your hreflang tags pointing at the right territories and languages? Do you have a logical site directory prioritising your most important pages? Is JavaScript preventing your pages from rendering properly?

So many questions! And they’re all important!

Our team will carry out an in-depth, bespoke (we don’t rely on automated reports from popular SEO software) SEO audit, ensuring you’re compliant with the latest best practices – after all, if the basics aren’t right, then no amount of content creation, brand or link earning will make a difference.  Your website is like an engine – it doesn’t matter how much fuel you pour into it, if it’s broken, you won’t get far.

Our clients love organic traffic. It’s free, it’s targeted, and it converts well, what’s not to like!?

You need landing pages dedicated to your keyword targets, structured in a logical way. These pages need to consider the target audience; your key messages; target keywords; meta data; searcher intent; audience funnel stage; content suggestions; structured data and internal linking. Our SEO teams often spend longer preparing content than our copywriters spend drafting it!

Landing pages need to be supported by in-depth, high quality blog content, often designed to reinforce subject matter expertise and attract prospects higher up the sales funnel. In the words of Google Search Advocate, John Mueller: “…work to create content that can stand the test of time, and which stands out against *all* of the competition as clearly the best of its kind. Make something awesome, don’t just make a website.”

Amen John. We think users first, search engines second.

Sadly, this is not about booking your favourite restaurant… August 2019 saw an increased focus from Google on a website’s expertise, authority and trust (EAT) signals. These were then updated in late 2022 to include experience as a factor. It’s essential you’re taking full advantage of every EEAT asset available to you to maximise your organic rankings.

You may need a more detailed company profile on your website, proper promotion of your organisation’s experts and content authors, or mentions of what you do in association with your company name, on other authoritative websites – which is where SEO merges with digital PR. Fundamentally you need to understand what trust signals your customers expect to see associated with your brand and then make sure they’re front and centre.

We will analyse the EEAT assets you have and make recommendations on the best way to use them, before making EEAT the cornerstone of your SEO strategy.

Just like an annual physical exam, our comprehensive SEO audit is a deep dive into the health and performance of your website. It’s a full body checkup that leaves no stone unturned, identifying areas of strength and weakness to ensure your web presence is fighting fit and primed to outperform the competition. But we don’t just tell you what needs fixing – we highlight the golden opportunities to create real business value and supercharge your organic lead generation. This is what sets us apart as an SEO audit agency.

We provide a bespoke, board-ready strategy that outlines exactly what your company needs to do to achieve SEO success. And if you like what you see, our experienced B2B SEO team can implement it for you!

One of our most popular SEO services is content-led link earning and thought leadership. Links have been a key element of SEO since Google co-founder Larry Page first introduced the concept of PageRank. Unfortunately, early link ‘builders’ tried to game the system with spammy techniques. Google introduced its Penguin update in 2012 to combat this. Now links are one of a huge variety of experience, expertise, authority and trust signals that Google uses to assess a brand’s trust.

We create great B2B SEO content for our clients’ websites that’s useful to users. It naturally ranks for keywords and earns links. We also run thought leadership programmes which position companies as thought leaders and result in contextually relevant, high authority, editorial publications, linking back to our clients’ websites in bylines and author profiles.