Work with a specialised B2B SEO agency to drive organic leads

Google processes billions of searches every day. This represents a huge opportunity for any B2B organisation. The right B2B SEO agency will help you generate valuable inbound leads from other businesses that need your products and services.

But ranking at the top of Google’s search results for an important search term is challenging. Doing it for multiple search terms even more so. As a specialised B2B SEO agency we are well equipped to help you design a B2B SEO strategy that will deliver rankings, leads and sales.

Scroll down to read more about our unique approach to SEO for B2B companies and our SEO services, check out this amazing B2B SEO case study or contact us today for a no obligation chat about your specific challenges and objectives.

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Proven B2B SEO expertise

Finding a good B2B SEO agency is not easy. In fact, many companies turn to our proven B2B PR and SEO services after other search marketing agencies have let them down. Their websites are failing to compete for important search terms, or they have achieved rankings but these have not delivered an increase in inbound leads. In the worst cases, their websites have been penalised by Google for unethical SEO practices  – something that can be very difficult to undo.

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Our background in B2B PR means we have inhouse strategists, content writers and SEO experts who will be able to understand the complexities of your business. We’ve worked with hundreds of B2B companies ranging from SaaS platforms, to battery technology specialists, to software development experts. We get under the skin of your company to really understand your offering, what your unique selling points are and what drives your customers to purchase. Our clients often report that other agencies fall short when it comes to SEO for B2B companies because they simply can’t get to grips with the subject matter. We can – and our B2B SEO services and strategies are successful because of this.

We hail from a PR background, and our ability to build the credibility of your site by generating quality inbound links via PR sets us apart from other agencies. PR is important because successful search marketing is about content, links and brand mentions (implied links). Our approach works because our background as a B2B PR agency stands us in good stead to differentiate your company from competitors targeting the same search terms, and we can ensure your brand is mentioned in the right places.

Being conspicuously positioned at the top of the results pages at the specific moment a prospect is looking for your products or services is the best organic lead generation move you can make: the leads and enquiries that you attract through search marketing are usually from people who are motivated and ready to buy. This is where we excel as a B2B SEO company and we encourage clients to judge us on the inbound leads we generate as well as the organic traffic we drive.

As B2B marketing experts, we take an ethical, creative and data-driven approach to SEO. We determine KPIs, build strategies, implement campaigns and continually refine them for maximum impact. Fundamentally, being successful at SEO is about producing content that serves a purpose for the user. It’s not about spammy short term tactics that a lot of cheaper agencies still use. Answer user search intent with your content and earn PR-based editorial links and you’ll have the foundations of a solid B2B SEO strategy.

Our clients’ sites have sailed through every update to Google’s algorithm (and many have watched their competitors’ sites being penalised) and we’re continually refining our approach and building our search marketing knowledge, to ensure you stay on page one, once we’ve got you there. This is thanks to our focus on white hat SEO and sustainable tactics designed to benefit your reputation as much as your organic rankings.

Clients choose us to handle B2B SEO for them because we are professional and easy to work with. They stay because we deliver results. Alongside the many PR awards we have won, we are proud of our Best Search Campaign gong at the UK Agency Awards. Take a closer look at our SEO success stories on our case studies page.

Serious B2B SEO agency, serious results

We’ve helped our clients’ websites climb into the top positions organically in Google. We have reduced our clients’ cost per acquisition while increasing traffic and qualified leads. Our own site is proof of both the value of search marketing and our ability to deliver: over 70 per cent of the leads we generate come through our website. The rest come from client recommendations.

Companies who work with us generate more organic traffic, leads and customers using the complex and specialised discipline of search engine optimisation. We work with companies that want to enjoy the enormous benefits of ranking on the first page of Google’s online search results. And we build sustainable, meticulous, long-term strategies for helping them achieve (and then maintain) those rankings.

Our B2B SEO services are delivered by a team of highly trained SEO specialists who follow Google’s algorithm updates like superfans (read some of the team’s blogs), boast decades of combined digital B2B PR experience (for exceptional link and brand-earning) and can design and execute award-winning creative campaigns that give your website the edge over competitors (while also giving your reputation a major boost).

But our SEO services are not cheap. Because the only way to do SEO on the cheap is to use a mixture of bots, virtual assistants and spammy link-building services. This lethal combination might get you some short-term fame, but will definitely result in long-term pain and will see your website eventually deindexed (i.e. removed from all search engine results pages – we’ve seen this happen, it’s not pretty and while possible, it’s horrible to recover from).

If you’re serious about SEO, then contact us to discuss your brief. Or keep reading to find out more about our B2B SEO services.

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B2B SEO services for your business

We help companies plan for long term success with strategic SEO advice. This could include website and competitor analyses; bespoke training to equip an internal team to execute on the SEO strategy; or it could be a comprehensive service that includes planning and execution.  Every new client benefits from an in-depth strategy planning and research exercise resulting in a solid roadmap including detail on technical fixes, content requirements, KPIs, and PR angles needed to generate top quality trust signals, to help them beat the competition to the top of the organic search pages.

Keyword research is fundamental to SEO success. Our process starts with a solid understanding of your business and your industry. Our keyword research takes time because it involves everything from interviews with your subject matter experts and sales teams, to reviews of paid search activity and competitor websites. Our teams will then assess keyword volumes, keyword difficulty scores and the strength of your website, before making recommendations on targets based on volume, competition and user intent. Keywords will then be mapped to existing pages on your site or designated to new pages that our inhouse content team will produce.

When human beings (and Google’s spiders) get to your website, they want to see logical groups of pages based on relevant topics, and they want to reach your most important pages as quickly as possible.

We create a visual representation of your ideal website page structure, designed to increase keyword rankings, organic traffic and leads.

Careful directory structure planning ensures your marketing and website development teams work in harmony, and the greatest SEO gains are made in the shortest possible timeframes.

With more ‘no click’ searches than ever before, it’s really important to claim as much ownership of Google’s search engine results pages (SERPs) as possible.

This might involve claiming and optimising your Google Business Profile; it could mean editing your knowledge panel; or it could mean structuring your onsite content in a way that makes it easy for Google to extract and display the most relevant information rich results or AI-generated responses.

There’s a lot to get right! Are your canonicals correct? Do you have convoluted redirect chains? Are you mobile friendly? How fast is your site? Have you added structured data to your most important pages? Are you running duplicate secure and non-secure sites? What’s your site’s development schedule? Are your hreflang tags pointing at the right territories and languages? Do you have a logical site directory prioritising your most important pages? Is JavaScript preventing your pages from rendering properly?

So many questions! And they’re all important!

Our team will carry out an in-depth, bespoke (we don’t rely on automated reports from popular SEO software) SEO audit, ensuring you’re compliant with the latest best practices – after all, if the basics aren’t right, then no amount of content creation, brand or link earning will make a difference.  Your website is like an engine – it doesn’t matter how much fuel you pour into it, if it’s broken, you won’t get far.

Our clients love organic traffic. It’s free, it’s targeted, and it converts well, what’s not to like!?

You need landing pages dedicated to your keyword targets, structured in a logical way. These pages need to consider the target audience; your key messages; target keywords; meta data; searcher intent; audience funnel stage; content suggestions; structured data and internal linking. Our SEO teams often spend longer preparing content than our copywriters spend drafting it!

Landing pages need to be supported by in-depth, high quality blog content, often designed to reinforce subject matter expertise and attract prospects higher up the sales funnel. In the words of Google Search Advocate, John Mueller: “…work to create content that can stand the test of time, and which stands out against *all* of the competition as clearly the best of its kind. Make something awesome, don’t just make a website.”

Amen John. We think users first, search engines second.

Sadly, this is not about booking your favourite restaurant… August 2019 saw an increased focus from Google on a website’s expertise, authority and trust (EAT) signals. These were then updated in late 2022 to include experience as a factor. It’s essential you’re taking full advantage of every EEAT asset available to you to maximise your organic rankings.

You may need a more detailed company profile on your website, proper promotion of your organisation’s experts and content authors, or mentions of what you do in association with your company name, on other authoritative websites – which is where SEO merges with digital PR. Fundamentally you need to understand what trust signals your customers expect to see associated with your brand and then make sure they’re front and centre.

We will analyse the EEAT assets you have and make recommendations on the best way to use them, before making EEAT the cornerstone of your SEO strategy.

Just like an annual physical exam, our comprehensive SEO audit is a deep dive into the health and performance of your website. It’s a full body checkup that leaves no stone unturned, identifying areas of strength and weakness to ensure your web presence is fighting fit and primed to outperform the competition. But we don’t just tell you what needs fixing – we highlight the golden opportunities to create real business value and supercharge your organic lead generation. This is what sets us apart as an SEO audit agency.

We provide a bespoke, board-ready strategy that outlines exactly what your company needs to do to achieve SEO success. And if you like what you see, our experienced B2B SEO team can implement it for you!

 

One of our most popular SEO services is content-led link earning and thought leadership. Links have been a key element of SEO since Google co-founder Larry Page first introduced the concept of PageRank. Unfortunately, early link ‘builders’ tried to game the system with spammy techniques. Google introduced its Penguin update in 2012 to combat this. Now links are one of a huge variety of experience, expertise, authority and trust signals that Google uses to assess a brand’s trust.

We create great B2B SEO content for our clients’ websites that’s useful to users. It naturally ranks for keywords and earns links. We also run thought leadership programmes which position companies as thought leaders and result in contextually relevant, high authority, editorial publications, linking back to our clients’ websites in bylines and author profiles.

“The team’s PR-led SEO strategy resulted in record high keyword rankings and increases in organic traffic and organic leads. We’d highly recommend them.”

Rory Forbes, Chief Growth Officer, Compleat Software

“The team devised a multi-channel marketing strategy for us designed to increase our inbound lead gen. We’re now reaping the benefits with a solid stream of good leads coming through the website on a monthly basis. The team’s impressive ability to quickly get to grips with complex tech subjects is matched in equal measure by the team’s SEO, PPC and PR know-how. They’re a trusted and valuable extension of our team.”

Francis Miers, Director, Automation Consultants

“Working with the team has resulted in our desktop keyword and mobile rankings smashing previous records; we’ve never had as many keywords ranking in the top five – the result of this is our organic leads have hit a record high and our cost per acquisition has dropped 117% to an all-time record low. The team takes an ethical content-led approach to search marketing and we’re delighted with the results.”

Stavros Vichos, Marketing Manager, Access Self Storage

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