Why Definition is a trusted UK B2B SEO agency
We’ve helped B2B brands climb to the top of Google’s search results, reducing cost per acquisition while increasing organic traffic and qualified inbound leads. Over 70% of our own leads come through search.
We build meticulous, long-term strategies designed for lasting visibility – not just quick wins. Our approach balances technical precision with creative thinking to keep clients ranking, converting and growing sustainably.
Our team blends seasoned SEO specialists and award‑winning B2B PR professionals. Together, they combine data, storytelling and technical know‑how to strengthen both search visibility and brand reputation.
We never cut corners with automation or spammy link tactics. Our work is ethical, transparent, and fully aligned with Google’s guidance – delivering success that lasts, not short‑term spikes that risk penalties.
From SaaS and professional services to industrial and third‑sector organisations, companies come to us when other agencies fall short – and stay because our results speak for themselves.
Clients choose us to handle B2B SEO for them because we are professional and easy to work with. They stay because we deliver results. Alongside the many PR awards we have won, we are proud of our Best Search Campaign gong at the UK Agency Awards.
High-quality inbound leads that are primed to convert
Organic search attracts prospects actively looking for solutions like yours. These inbound leads typically show stronger intent and higher conversion rates than paid channels or cold outreach, entering your funnel already interested and informed.
Brand awareness and visibility across all search surfaces
Ranking well builds recognition and trust with your target audience. Strong SEO and digital PR performance increases your visibility not just in traditional Google results, but also across emerging AI answer engines and voice search platforms where buyers discover brands.
Lower cost per acquisition over time
Unlike paid advertising, organic visibility doesn’t disappear when budgets pause. While SEO requires upfront investment, the compounding returns mean your cost per lead decreases over time, delivering better ROI as rankings strengthen and traffic grows.
Better website experience and customer journey
Effective SEO improves site structure, speed, navigation and content clarity. These technical and UX enhancements don’t just help search engines. They create smoother journeys for visitors, reducing friction and increasing the likelihood they’ll convert into customers.
Our B2B SEO services
Our team carries out in‑depth keyword research – including interviews with your subject matter experts and sales teams, reviews of your paid search activity, and competitor analysis, to understand how your audiences search, then maps those insights to page copy, structure and metadata so your content resonates with both users and search engines.
But great on‑page SEO is about more than keywords. It’s about writing with purpose for both people and the emerging world of AI‑driven search. We follow copywriting best practices that make your content clear, useful and context‑rich – the qualities large language models and AI answer engines now reward.
From expert guides to focused landing pages, we craft content that informs, persuades and converts, establishing your authority and earning trust as well as traffic.
Great SEO doesn’t end at your website. We build your authority and reach by earning high‑quality backlinks and brand mentions through digital PR, thought leadership, social media and creative content marketing campaigns. These activities strengthen your EEAT (Experience, Expertise, Authority, Trust) signals, boosting both visibility and credibility in your market as a result.
Our team tell stories that the right people want to share. The outcome? Editorial coverage, links and conversations that strengthen your search profile while building a positive reputation for your brand.
SEO needs strong technical foundations. We’ll assess and refine every technical element underpinning your site – from crawlability and site speed to mobile performance and structured data – to keep search engines and users happy.
We’ll also plan SEO‑friendly site structures, with a visual representation of your ideal page hierarchy, and guide you through redesigns or migrations to protect and strengthen your organic visibility. With the right technical setup, every page has the power to perform.
Our one-off B2B SEO audits are a deep health check for your website. We conduct bespoke, manual analysis (not just automate reports), examining over 100 different factors including: canonicals, redirect chains, hreflang tags, JavaScript rendering, mobile-friendliness, structured data implementation, site architecture, and duplicate content issues – alongside content quality, backlink profiles and user experience.
You’ll get a clear, prioritised action plan that’s practical, not theoretical. Our recommendations highlight the quick wins as well as the long‑term improvements that will generate more visibility, more traffic and more leads.
Each one of our retained B2B SEO clients gets a full audit included as part of the service.
We don’t just deliver results – we equip your team to sustain and build on them. Our tailored SEO training courses demystify search, giving your in‑house marketers the knowledge and confidence to apply SEO best practices every day.
Each session is built around your specific needs, skill levels and objectives. Whether you want to master keyword research, technical SEO, or content strategy, we’ll share the same methods and insights our consultants use to keep clients’ rankings rising.
Month 1: Immersion, discovery and strategy
We dedicate the first month to understanding your business inside out. Through deep discovery work, we explore your audience personas, commercial objectives, competitive landscape and existing website performance.
We then move on to conducting comprehensive keyword research, competitor analysis, inbound link profiling and a full technical audit.
The result? A tightly integrated B2B SEO strategy with clear priorities and measurable goals.
Months 2–6: Priority actions and foundations
With your strategy approved, we move into implementation. Our focus is on high-impact activity: resolving critical technical issues, creating and optimising lead generation content, launching a top-of-funnel blog calendar, and executing PR-led link building campaigns.
We also begin optimising your presence for AI search, laying solid foundations for sustained growth.
Months 7–12: Scale, momentum and results
As our efforts compound, you’ll see consistent increases in rankings, organic traffic and inbound leads. We scale content production and PR outreach while refreshing evergreen pages to maintain relevance and performance.
This phase is where SEO truly delivers ROI. With visibility growing, leads flowing, and your organic presence becomes a reliable growth engine.
Meet our B2B SEO lead
Matthew brings over 10 years of proven agency and in-house experience, serving a diverse portfolio of clients that spans energy and engineering to fintech and professional services (and everything in between) during that time. His day-to-day focus is on weaving together digital PR, SEO, content, and social media tactics into cohesive, results-driven strategies that bolster brand awareness, lead generation, and business growth.
Among his notable achievements, Matthew has spearheaded SEO projects that resulted in over a 300% yearly increase in organic leads, successfully navigated tricky comms as the PR Manager for a payroll provider during the pandemic, and has featured as an expert in industry-leading publications like PR Week and PR Moment.
Matthew loves getting to grips with digital platforms and creating data-driven insights. In addition to being fully Google Analytics certified, he is proficient with most major SEO tools and is one of the superusers of Definition AI.
You can check out Matthew’s regular blogs on SEO and other digital topics here.
Frequently asked questions (FAQs) about B2B SEO
SEO is a long‑term investment. You’ll usually start to see movement within three to six months, but meaningful, sustained growth typically takes six to 12. We’ll give you a clear roadmap, regular progress updates, and honest projections based on your sector and competition.
A complete strategy covers technical improvements, on‑page content creation and optimisation, keyword targeting, link building and digital PR tactics, and measurement and reporting. However, we always tailor that mix to your goals, audience, and budget – with a focus on generating qualified leads and meaningful ROI.
There are dozens of different SEO metrics, but we focus on the ones that really matter: organic traffic, keyword rankings, conversions, inbound leads and cost per acquisition. Each client gets a transparent monthly report showing what’s working, what’s changing, and how search is delivering ROI.
Both. Many of our clients have in‑house marketers or PR teams we collaborate with closely. Others rely on us for full-service management. Either way, we work as an extension of your team – not a black box of deliverables – to build capability as we deliver results.
We typically work with clients on a retained basis, with the monthly fee being based on a blended agency rate of £140 per hour. However, for the right budget, we can also take on SEO project work.
