Professional services PR agency

Our specialist business and professional services team has proven, award-winning experience working with global brands and boutique consultancies. As a professional services PR agency we create integrated campaigns that promote and project the reputations of both businesses and the key executives within them. Through carefully selected campaign tactics – executive profiling, targeted media relations, event management, internal comms, sponsorship, speaker and awards programmes – we help our clients increase their profiles in key markets to deliver on their commercial targets.

Our clients in this sector span FTSE listed businesses, private companies and start-ups, including law firms, accountancy practices, management consultancies, corporate finance, private equity, M&A advisory, HR, recruitment and turnaround support. We create highly measurable campaigns that drive web traffic, deliver leads, generate thought leadership and showcase best practice through powerful case studies. And our long standing relationships with clients are testament to the quality of the work we deliver.

If you’re ready to discuss your brief with a professional services PR agency that genuinely delivers, then drop us a line.

Discuss your brief

Unlike many other professional services PR agencies, we take a fully integrated approach to communications. We help our clients with branding, reputation management, issues and crisis management, event management, corporate video production, executive profiling, internal comms, digital strategy, web development and content marketing. That means we are able to deliver results that really matter.

The professional services truly drive the economy forward, and the media has a genuine appetite for opinions from their thought leaders and subject matter experts, who can comment on any area of business. However there is no room for ‘me too’ perspectives – we work with clients to define their message to market – narratives that have impact and offer unique new perspectives.

Reactive media relations can be key to success in the professional services field. We have excellent Tier One media relationships, with our clients regularly appearing in broadsheets as well as on broadcast platforms from the BBC Breakfast sofa to Bloomberg. We help position them as real advisors who are guiding businesses through the major economic challenges of our times.

From awards to speaker programmes, media announcements and social media support, we get the basics right, and deliver highly measurable results.  And we integrate our B2B PR strategies with the activity of in-house marketing teams, meaning you can leverage our work for even greater impact and value.

“We have been working with Definition for just under four years. Our Definition team provides expert counsel and strategic advice, they have taken the time to truly understand us and our business goals – the results they deliver are consistent and outstanding.

“It’s a pleasure working with them and we wouldn’t hesitate to recommend them to organisations that need to raise their profile to support business growth – it’s worked for us!”

Paula Parfitt, Executive Vice President, Cielo

“Definition has been a trusted partner to us, and the team were invaluable in securing a strategic media partnership to promote our event and driving valuable press coverage to raise our profile in key target media.

“The ultimate aim of the campaign was to produce tangible business leads, and with more than 25 meetings and counting as a result of the event, we’re delighted with the commercial outcomes and impact of the project.”

Sam Jordan, Executive Vice President, Manifesto Growth Architects

“We renewed our relationship with Definition in April 2020 to take on the role as our media relations agency. The UK had just gone into lockdown and we recognised the importance of maintaining and increasing our share of voice in key markets, at a time when there was a huge amount of ‘noise’. The Definition team has seamlessly integrated with our organisation.

“They have become a key part of our marketing and brand efforts, working hand-in-hand with our internal marketing team. The success they have achieved has been fantastic, providing us with opportunities to increase our brand reach that we would not have otherwise been able to resource.”

Helen Stead, Head of Marketing, Walker Morris

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