Professional services PR agency

Our specialist business and professional services team has proven, award-winning experience working with global brands and boutique consultancies. As a professional services PR agency we create integrated campaigns that promote and project the reputations of both businesses and the key executives within them. Through carefully selected campaign tactics – executive profiling, targeted media relations, event management, internal comms, sponsorship, speaker and awards programmes – we help our clients increase their profiles in key markets to deliver on their commercial targets.

Our clients in this sector span FTSE listed businesses, private companies and start-ups, including law firms, accountancy practices, management consultancies, corporate finance, private equity, M&A advisory, HR, recruitment and turnaround support. We create highly measurable campaigns that drive web traffic, deliver leads, generate thought leadership and showcase best practice through powerful case studies. And our long standing relationships with clients are testament to the quality of the work we deliver.

If you’re ready to discuss your brief with a professional services PR agency that genuinely delivers, then drop us a line.

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Integrated approach

Unlike many other professional services PR agencies, we take a fully integrated approach to communications. We help our clients with branding, reputation management, issues and crisis management, event management, corporate video production, executive profiling, internal comms, digital strategy, web development and content marketing. That means we are able to deliver results that really matter.

Thought leadership

The professional services truly drive the economy forward, and the media has a genuine appetite for opinions from their thought leaders and subject matter experts, who can comment on any area of business. However there is no room for ‘me too’ perspectives – we work with clients to define their message to market – narratives that have impact and offer unique new perspectives.

Newsjacking

Reactive media relations can be key to success in the professional services field. We have excellent Tier One media relationships, with our clients regularly appearing in broadsheets as well as on broadcast platforms from the BBC Breakfast sofa to Bloomberg. We help position them as real advisors who are guiding businesses through the major economic challenges of our times.

B2B PR basics

From awards to speaker programmes, media announcements and social media support, we get the basics right, and deliver highly measurable results.  And we integrate our B2B PR strategies with the activity of in-house marketing teams, meaning you can leverage our work for even greater impact and value.

“We have been working with Definition for just under four years. Our Definition team provides expert counsel and strategic advice, they have taken the time to truly understand us and our business goals – the results they deliver are consistent and outstanding. It’s a pleasure working with them and we wouldn’t hesitate to recommend them to organisations that need to raise their profile to support business growth – it’s worked for us!”

Paula Parfitt, Executive Vice President, Cielo

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