Parliamentary recommendations

EY wanted to champion digital transformation and technological innovation to drive the new industrial revolution in the North.

EY has 1,500 staff and 60 partners across five locations in the North of England. It wanted to showcase its commitment to forging relationships with fast-growth companies in the digital and technology sectors, helping them maximise their potential to become drivers of a successful, growing, modern economy in the region.

Definition developed an ‘Ideas sprint’ across the North – one day, three locations, 100 brains.


Events in Liverpool, Manchester and Leeds saw large corporates like Kellogg’s, AO, Barclays and Cussons sit down with scale-up tech companies. They were joined by the Northern Powerhouse Partnership (NPP), Tech Nation, media and EY partners to discuss how the north could maximise the opportunities presented by the tech-revolution.

  • Coverage in the FT and across regional and tech media
  • Created instant magazine for EY website
  • Recommendations fed directly into the Industrial Strategy for the North, presented by NPP to parliament
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