Thales is a global technology leader in the aerospace, transportation and defence & security markets, designing, developing and deploying equipment, systems and services that meet the most complex requirements.
Thales’ overriding media requirement was to support its business objectives, by increasing its country directors’ exposure in the regional media and providing local exposure for the company and its activities. This meant using multiple channels to drive visibility and explain its strategy to local stakeholders and influencers, including trade titles, business/investment publications, national press and key social media.
Definition continued to build the Thales brand through a bespoke programme called ‘Exchange and Effect’.
The strategy works in two ways: detecting issues that encourage best practice and identifying those upon which Thales can influence change with its technology.
Our multi-channel thought leadership campaign included building the executives’ media presences and developing content relevant to their business areas to grow their ‘personal brands’ which supports Thales’ sales process. This was supported by a detailed programme of executive profiling work, including media interviews, features and blog development focussed on raising the profile of the agency’s MD.
80 pieces of coverage per quarter
50/50 split of coverage in Arabic and English
Supported projects in Oman, Qatar, Saudi Arabia, Egypt and the UAE