Knowing what to say, how to say it, when to say it and who to say it to during a crisis is essential – and not always intuitive. Working with a crisis communications consultancy provides much-needed expertise, a detached external perspective, a consistent communications channel and a structure for making calm and rational decisions under pressure.
Definition’s Brand Protector team includes our corporate communications experts; customer engagement and sentiment tracking advisers and internal communications specialists. It can develop and test comprehensive crisis communications plans and toolkits as well as provide a rapid response facility when a crisis does occur, offering calm and considered advice on a 24/7 basis.