Crisis communications agency

Knowing what to say, how to say it, when to say it and who to say it to during a crisis is essential – and not always intuitive. Working with a crisis communications consultancy provides much-needed expertise, a detached external perspective, a consistent communications channel and a structure for making calm and rational decisions under pressure.

Definition’s Brand Protector team includes our corporate communications experts; customer engagement and sentiment tracking advisers and internal communications specialists. It can develop and test comprehensive crisis communications plans and toolkits as well as provide a rapid response facility when a crisis does occur, offering calm and considered advice on a 24/7 basis.

At Definition, we have helped public and private organisations address complex and sensitive issues. Some organisations don’t realise the importance of a crisis communications agency until things go wrong – but even then it’s not too late to get expert help. In these cases, we quickly evaluate the situation and develop effective strategies and action plans for leadership teams.

It’s our job to tactically control information. We can monitor the media, advise on responses, manage incoming inquiries, mediate with journalists, draft internal and external statements and social posts, review the search engine results pages and ensure that everyone within the organisation knows what to expect. With comms taken care of, decision makers can focus on repairing damage and getting back to business as usual.

Risk aware organisations keep a crisis communications agency on retainer, meaning that support is just a phone call away. Our retained service offering begins with an immersion session designed to identify risks an organisation faces. We then develop a response plan and carry out continuous horizon scanning. We have senior consultants on call 24/7, so if a crisis does occur, we’re ready to leap into action.