B2B content marketing services

Finding the right B2B content marketing agency can be difficult. And with more content being published now than ever before (and genAI significantly adding to these volumes), your B2B content marketing strategy needs to be exceptional if it is going to make an impact.

We are a London and Leeds-based B2B content agency that can design and implement the kind of strategies that will help you generate leads and grow. We combine top teams of B2B sector strategists with content marketing, SEO and social media experts to ensure our clients’ content strategies generate leads through the funnel.

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Our content marketing clients

Our process works…

As a B2B content agency, we are experts at researching your market and understanding how best to engage with your prospects. We are also skilled at getting under the skin of your business to identify the persuasive and original content you own and the opportunities that already exist to engage with potential customers.

We will help you prepare a B2B digital content strategy that will catch the attention of your prospects and nurture them through the marketing funnel right through to close.

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Our content campaigns have won multiple awards, from the SomeComms Awards for Best Business Blog and Best Social Media Campaign, to the UK Agency Award for Best Business Blog. Our entire team is inbound certified and we have recognised by PR Week in their list of the top B2B firms in the UK for four years running.

Your content strategy is centred on sharply focused and highly creative campaigns that draw on our extensive experience in B2B PR, marketing automation, search engine optimisation and B2B social media. This means they consistently deliver excellent results.

For some clients, we focus solely on content production. For others, we manage comprehensive inbound marketing campaigns using powerful marketing automation software – we are a HubSpot partner, but as a B2B content agency, we are also comfortable working with Marketo or Eloqua. Using these tools we are able to analyse your marketing funnel, neatly segment your inbound leads and measure in real-time how campaigns are performing.

Because we’re committed to continuously optimising your B2B content marketing strategy, we’re able to deliver ongoing improvements on our own performance – ensuring that your organisation stays ahead of the curve (and the competition). We’ll set KPIs together to ensure we are having an impact on your business and within months you will have a sustainable digital lead generation engine that is constantly refined in response to your prospects’ behaviour and feedback.

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“Our technical experts find it easy to work with the team since they understand our technology and they’re good at putting their thoughts into words. In terms of results, they’ve placed more than 20 thought leadership stories in key trade publications, have drafted 40 case studies and created content packages for four digital marketing campaigns.”

Susan Trast, Vice President, Global Marketing and Brand, Outokumpu

“The team’s PR and content expertise has raised awareness of our leasing solutions with our target audience. They now recognise us as a leasing authority. We needed an agency that is proactive and easy to work with – and the team is exactly that!”

Suhale Vorajee, Head of Marketing Communications, BNP Paribas Leasing Solutions

“The team pivoted from providing standalone PR to using PR as a cornerstone in a content focussed inbound strategy, resulting in highly qualified leads – they’ve already paid for themselves – the return on investment is excellent and inbound is now our main source of new business. If you get a chance to work with them – do it!”

Georgina Groombridge, Head of Marketing, Celerity

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Or, email us on: comms@thisisdefinition.com