Online payments company Checkout.com had rapidly grown from a bootstrapped start-up to processing millions of dollars a year for some of the world’s best known brands. There was just one problem: no one knew who they were, which limited their growth beyond their core market.
They came to us to build brand awareness, differentiate Checkout.com in a crowded payments market, and claim a position as the UK B2B payments industry’s fifth unicorn. Our fintech PR team was up for the challenge.
To set Checkout.com apart from its competitors in a complex and potentially confusing sector, we took an emotive angle. Our campaign centred on the question of how an online payment experience affects a consumer’s trust in a brand.
We used our relationships with top-tier media brands and substantive research on customer sentiment to generate a huge amount of high-quality media coverage. The brand was mentioned over 1,400 times in one year, with 128 media hits – 10 of them in national publications.
We also launched a series of B2B payments masterclasses featuring the company’s CEO and key national media contacts, including journalists from the FT (who subsequently covered Checkout.com extensively and broke the news of their unicorn status).