Nexus Vehicle Rental

£142m investment support

Nexus Vehicle Rental is the UK’s leading tech-driven business mobility provider. The business develops innovative rental booking and management software that connects customers with the UK’s largest vehicle supply chain – over 550,000 vehicles across 2,000 locations.

Definition first started working with Nexus in 2012 and has boosted Nexus’ reputation within the national, fleet and business media ever since. The PR team has also supported Nexus through three successful rounds of PE investment.

Through delivery of a comprehensive strategic profile-raising campaign covering everything from regional to national media, Definition has promoted Nexus’s unique online rental booking and management platform. This strategy has successfully redefined the organisation as a leading technology provider, not just a rental broker. From January 2018, Definition has undertaken a programme aimed at securing Nexus national business and technology-based award wins to further build its profile in these areas.


  • 18 shortlisted and 7 winning entries and Top 100 listings, including the Lloyd’s National Business Awards 2018
  • National recognition as a leading tech company rather than just a vehicle rental provider
  • Supported £142m investment by Phoenix Equity Partners representing a 3x ROI from the exiting investor in just three years
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