Cleantech PR Agency

We help cleantech brands build influence, differentiate themselves, generate leads and secure funding. Our specialist team of scientists, engineers, journalistsbroadcasters and writers are passionate about helping cleantech companies get the recognition they deserve.

As a cleantech PR agency we boast an enviable network of journalist contacts and expertise in everything from smart grid to biomass, electric vehicle (EV) tech, clean water, low-emission steel and green building, as well as clean hydrogen.

Our clients have made the front pages of major newspapers, initiated debates with Greenpeace and the Environment Agency, won major sustainability awards, trended on social media, raised hundreds of millions in funding and achieved enviable growth. Find out more about our cleantech PR services below. Or, if you’re ready to get started, contact us to discuss your brief.

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As a cleantech PR agency we are well equipped to help you manage the challenges that come with operating in this sector. These could include adjusting to changes in regulation; introducing new products; continually raising finance while building your business and managing multiple stakeholders. Each one of these requires strategic communications planning and management. Our experienced, senior team has a solid grasp of the issues affecting the cleantech industry and will build you a strategy that delivers results.

Our cleantech PR tips

Millennials are twice as likely as Generation X to favour a brand that shares its stance on environmental and social issues. Therefore, sustainability strategies are more important than ever, as millennials become the new generation of B2B buyers. Many companies also have policies aligning themselves with the associated UN Sustainable Development Goals. It’s therefore important for companies operating in the cleantech space to translate their deep science into easily consumable content for top sustainability publications that can be used to drive advocacy, build communities and support important causes as they strive for Net Zero.

Even the newest start-ups can begin building influence, reputation and thought leadership as they work on their technology. Too many start-ups wait until their product is ready to launch before getting started on a PR strategy – and they miss out on valuable opportunities to gain early traction, build communities of advocates and establish their profiles.

The companies that generate the most buzz attract the most investment. That means that social and digital media are essential channels for any organisation operating in this space. They need to be central to your communications strategy if you are to achieve serious reach, leads, profile and investment.

A good cleantech PR agency should work with you to design a strategy that is founded on audience insights and is built around clear KPIs. Whether these focus on media coverage, social buzz or organic traffic, it’s essential to regularly measure progress and tweak your strategy for continuous improvement.

“Our technical experts find it easy to work with the team since they understand our technology and they’re good at putting their thoughts into words. In terms of results, they’ve placed more than 20 thought leadership stories in key trade publications, have drafted 40 case studies and created content packages for four digital marketing campaigns.”

Susan Trast, Vice President, Global Marketing and Brand, Outokumpu

“Your team includes people with materials science and engineering degrees, you speak the same language as our experts and are able to get to the core of our technology and what it can do. As a result, you are helping us cut through to our target audiences.”

Anna Dansk, Head of Group Marketing Communications, Ovako

“The team has been fantastic. We’ve worked with them since our inception in 2010. And we’ve had some great PR wins with them, some really good stories and interesting events. We like them – they’re a really good team, very proactive, and they work very hard for us.”

David Spencer-Percival, Managing Director, Spencer Ogden

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