Brand You

Social media has made celebrities of industry leaders. LinkedIn has given executives the platform to reach thousands, even millions, of people.

That’s changed the way we all interact with companies. People buy into people, not products – and they want to buy from people they trust.

We know that financial readers trust a CEO who uses social media up to 9x times more than one who does not.

Building trust doesn’t stop at the CEO, however. A report by FTI Consulting found that having at least four leaders across the Executive Committee active on social media raises the collective impact by 36%.

And a whopping 92% of professionals are more likely to trust a company whose senior executives use social media.

On LinkedIn, leadership content receives 2x the engagement and 3x the comments of company accounts. Journalists want to follow people, not brands.

Not surprisingly, then, investors, potential employees, prospects and partners are increasingly attracted to CEOs that have a strong leadership branding. All leaders need one. But we know that for a time-pressed executive, with a million and one other things on your plate, building your own brand is much easier said than done.

So we have a solution. Enter: Brand You.

Brand You is our way of helping you build your personal brand, develop your reputation, and grow your presence online.

It’s driven by our media relations and social media experts who will create a tailored programme for you based on who you are and the industry you work in. We’ll guide you on how to use social media in the most effective ways possible, land you coveted media coverage and advise on speaking opportunities that help you stand out to your target audiences.

We can do this for you in two ways: either as a standalone programme, concentrating squarely on you, or as a tie-in with a wider PR drive for your business. That way we can really spotlight the relationship between your own personal brand and the reputation of your company as a whole.

So, what does Brand You cover?

We’ve broken Brand You down into three parts – Leadership branding, Corporate profiling and Executive positioning. Each one gives you different benefits. But that’s not all. We’ve got extra bits you can bolt on too. Pick and choose what you need. Or go for the full works for maximum effect – it’s up to you.

It’s not just what you say, it’s how you say it that counts. That’s where our leadership skills and presentation coaching comes in. We’ll coach you one-on-one or run a session for your whole top team. Even your future leaders.

It’s long been proven: by investing in your personal brand you can establish yourself as a thought leader in your market, boost recognition of your organisation, and get the attention of investors.

Brand You is here to help you get those hits quickly and effectively. It will help you present yourself clearly and confidently, engage with key media and other networks, and earn endorsement of your skills and expertise.

When we worked with Connie Nam, founder of jewellery firm Astrid & Miyu, she said:

“Definition has been crucial to raising awareness of the business and myself as a leader. We engaged Definition in the middle of the pandemic, which meant we were working through PR stories remotely. Despite the limitations, they have been strategic, focused and super effective – getting us into leading publications and putting me in front of relevant audiences.

“They understand the brand and products, but more importantly our strategic direction, the hard numbers and how to create a story to pitch to relevant media outlets, which makes them stand out among other PR firms. They are a true extension of our team.”