Leadership branding, corporate profiling and executive positioning
A leader is the face of a company. Research shows that a strong personal brand for the CEO of an organisation plays a critical role in attracting investors. It supports positive media coverage, provides crisis protection, helps attract talent and retain employees. In fact, according to various industry sources, between 40 and 70 per cent of a company’s market value is attributed to the CEO’s reputation, so it’s in the entire company’s interest for this person to have positive leadership branding.
Our three-part personal brand programme, The Brand You, is designed to help high-calibre professionals such as business leaders, entrepreneurs, and directors create a personal brand and leverage it to achieve their goals. Participants work with our team of communications experts to create, cultivate and maintain their personal brand.
The executive profiling and leadership branding programme helps leaders to clarify their brand, use social media effectively, make the most of networking opportunities, and earn recognition among key audiences. The Brand You is a standalone service, but we can integrate it into our larger B2B PR offering, highlighting the relationship between an individual and the organisation they lead for a campaign that’s more impactful than the sum of its parts.
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