Definition’s professional services PR team worked with Utilita Energy, one of the UK’s leading challenger brands and the first energy company in the UK to install a smart meter, to build its profile in target media.
Part of this included establishing a programme of thought leadership and senior profile-raising for CEO and founder Bill Bullen, involving award entries, letters to editors and interviews with target publications. Definition also brokered a nationwide programme of sponsored events in partnership with fuel poverty charity National Energy Action.
As a result of a media roadshow during the first three months, we had developed the relationships that could be leveraged throughout the campaign.
The content-rich PR programme combined news opportunities and re-introducing and positioning the executive management team as industry leaders.
The activity was key to ensuring Bill’s voice was part of the energy pricing and fuel poverty conversations, supporting Utilita’s growth.
Houses of Parliament speech on fuel poverty secured
Targeted business and sector awards programme
Profile pieces in key business and national titles including The Times