Our proptech PR tips
Despite the booming industry, many consumers still do not fully trust proptech. Wary of a prophesied proptech bubble, they tend to continue to favour traditional approaches over disruptive innovations. It’s therefore essential that any proptech PR strategy focuses on building trust. This is best done through ongoing thought leadership, amplified in traditional, digital and social media.
Perhaps more than any other, the property industry is affected by the political and economic environment. From changes in the housing market to new governments and interest rate variations, it is essential that any proptech PR strategy includes an issues management programme that helps you quickly react to market changes.
One of the biggest limitations facing the proptech industry is a shortage of tech skills. It’s therefore important that any proptech PR strategy includes the tech industry as a target audience. The most successful proptech companies are those that can compete with the major tech giants to attract the best that the industry has to offer.
Digital transformation has been slow in the property sector, with traditional businesses (from estate agents to investors, developers and commercial property owners) taking their time to embrace innovation. It’s therefore up to proptech companies to truly celebrate those clients whose businesses are being transformed by tech.
















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