How does AI search work?
AI search engines do more than list links. They gather, interpret, and summarise information from across the web to provide direct answers. To generate these responses, they lean heavily on sources that carry weight and demonstrate authority.
That means showing up requires more than just well-optimised website pages. Brands today need clear, expert SEO content backed by credible PR mentions and strong digital signals that convince AI engines you’re a trusted voice worth quoting.
How our AI SEO services can help
AI is shifting how people search, but the foundations of visibility remain consistent: accuracy, authority, and relevance. At Definition, we combine our track record as both a B2B SEO agency and an award-winning B2B PR leader to deliver integrated strategies. Here’s how we help B2B brands succeed in the age of AI search.
We know the fundamentals – technical SEO, keyword strategy, and content optimisation – and we know how to adapt them for AI-driven results.
We keep your website technically sound, fast and structured for humans and AI engines. That means:
- Pages optimised to surface in Google and LLMs
- Content mapped to the questions your buyers ask
- More chances for your expertise to be quoted by LLMs
Benefit: Your site becomes the go‑to, trustworthy source that search engines and AI models can’t ignore. It’s classic SEO principles, applied through an AI-first lens.
SEO today requires more than smart on-site optimisation – it depends on trusted mentions across the web. With our roots in B2B PR, we excel at building authority. AI engines quote voices they trust. We grow that trust by:
- Securing mentions in sector media via thought leadership pieces, targeted media placements, or expert commentary
- Amplifying your brand with targeted PR
- Boosting credibility signals that both algorithms and people notice
Benefit: You’re not just found – you’re recommended and cited as the expert in your field.
Search is no longer limited to text. Engines are expanding into images, video, and voice. Our wider agency expertise lets us create multimodal content strategies that make your brand visible across every format. From optimised blog articles and LinkedIn campaigns to video explainers and podcasts, we’ll make sure AI engines surface your brand above your competitors.
AI answer engines change constantly – and visibility within them is far less transparent than Google’s search results. That’s why we track performance across conversational and generative engines, measure where your brand appears against competitors, and adapt your strategy in real time.
Benefit: Confidence that your campaigns stay ahead of search changes, not behind them.
We specialise in B2B markets, particularly across science and engineering, technology, professional services and social impact. These sectors are often technical, complex and niche – areas where demonstrating deep expertise matters most.
Our team knows how to translate intricate subject matter into content that resonates with both human audiences and AI systems. That gives us the ability to build AI-driven SEO and PR strategies that speak directly to your industry and buyers.
Why partner with an AI search agency today?
AI-driven search engines are no longer experimental. They are fast becoming mainstream ways people find answers. Businesses can’t afford to sit and wait. By investing in an AI-focused SEO strategy today, you position your brand to show up where buying journeys increasingly begin.
AI search doesn’t exactly replicate the traditional Google results page. Instead, it condenses information into direct, context-sensitive recommendations. If your brand isn’t present within those recommendations, you risk missing valuable chances to influence decision‑makers. Treating AI answer engines as a new channel for brand awareness ensures your expertise is visible early in the buyer journey.
Younger generations are turning to conversational AI tools before traditional search engines. This behaviour shift is significant. As these groups move into the workforce and become decision‑makers, AI tools will become their default way to research products and services.
In fact, research from SEO software leader Semrush projects that AI search visitors will surpass traditional search visitors by 2028. An AI-ready SEO strategy makes sure your organisation is present, persuasive, and credible in the channels your future buyers already prefer.
AI models reflect what’s said about your company online – from your website through to third-party mentions. By investing in AI-aligned SEO and B2B PR, you can influence sentiment, control messaging, and amplify authority. Put simply: if you want AI engines to recommend you, you need a strong, trusted digital footprint.
The search landscape is evolving quickly, and algorithms will continue to change. Working with an experienced AI SEO agency gives you an adaptable approach, a competitive edge, and the confidence that your visibility can endure as search technology keeps developing.
Why Definition?
At Definition, we see AI as an accelerator, not a replacement. Generative AI supports research, streamlines repetitive tasks and improves productivity. But the heart of effective SEO always comes back to the principles of EEAT: Experience, Expertise, Authority, and Trust. The best outcome is when technology amplifies human knowledge instead of trying to substitute it.
We use Definition AI – our secure suite of the world’s best models – to speed up keyword research, content planning, and insight generation. But every idea, article, and strategy is reviewed and refined by our SEO consultants, PR professionals and content creators. That ensures your brand voice, sector knowledge, and audience targeting always comes through clearly.
AI helps with mapping ideas, building outlines, and repurposing assets. But your unique value comes from people. We design content strategies that balance efficiency with authenticity, so everything, from blogs to landing pages to in-depth reports, is consistent, accurate, and showcases your expertise.
For clients, this means greater efficiency in producing content, faster insights to refine strategy, and more time for high-value creative work. Whether you want to scale B2B SEO or amplify campaigns with integrated PR, social media, and content, our hybrid human+AI model keeps quality at the forefront.
Start your AI SEO journey
We don’t let AI dictate your brand story. We harness it intelligently for efficiency, precision and scale, while keeping people at the centre of every decision. That way, your business builds lasting visibility and trust in an AI-shaped search landscape.
FAQs about our AI SEO services
Traditional SEO is about rankings: helping your website appear near the top of Google results. AI SEO is about recommendations: making sure your brand is amongst the ones named when someone asks an AI engine who the top providers are.
The fundamentals of great SEO still matter: strong content, authority, and trust signals. The difference is emphasis. With AI SEO, success comes from building consistent visibility and credibility across the wider digital landscape – everywhere your audience is active, and everywhere AI tools look for trustworthy information.
LLMs don’t just look at your website – they scan the entire digital landscape to understand which brands are credible, visible, and trusted. We help you show up in all the right places by activating the full PESO model: Paid, Earned, Shared, and Owned media.
From strengthening your search foundations to securing PR coverage, amplifying social proof, and optimising your content strategy, we build the network of authority signals AI tools rely on. The result is that your brand becomes part of the conversation – and the recommendation.
Any brand that’s serious about future-proofing their search visibility should be thinking about optimising for AI. If your buyers are already using AI tools or search engines to evaluate providers, now’s the time to act. We work with ambitious companies that see the shift coming – and want to lead it, not follow it.
AI SEO is a foundation, not a quick fix – but that’s always been true of great SEO. Strong technical and content fundamentals put you on the front foot, while consistent visibility work helps momentum build over time.
Most brands start to see tangible results within a few months. From there, the key is continuous improvement – expanding where and how your brand shows up, and compounding that impact across every content, PR, and social channel. That’s how you turn early wins into sustained authority.
At Definition, we’re not generalists – we’re specialists. We know that building a brand people can’t ignore takes more than smart strategy; it demands expert execution across every channel that matters.
Our team brings together brand, marketing and digital strategists who see the big picture and channel experts who make it happen across SEO, PR, social, and content. It’s this blend that turns visibility into authority, and authority into a brand that’s truly unforgettable – whether your audience finds you through AI, traditional search, or somewhere else.
