Element Logic

A 1,000% (almost!) ‘impression’ increase

Norwegian robotics pioneer Element Logic has a global presence. It approached Definition in 2021 to specifically help raise UK awareness levels and support the local team with sales and marketing.

An integrated comms programme was launched, combining PR (thought leadership and filmed customer case studies), with organic and paid social media and PPC.

A top of funnel blog programme was also implemented, designed to position Element Logic in the search engine results pages for keywords related to its warehouse automation services and AutoStore expertise.


Keyword rankings rocketed and in 16-months Definition generated almost one hundred thousand (999,123) impressions in Google organic search, resulting in almost seven thousand (6,868) clicks to the UK website.

This in turn led to ‘tasty’ inbound organic leads for automated storage and retrieval systems (ASRS) from pizza company Domino’s, amongst others.

  • 450% increase in clicks (YoY)
  • 985% increase in organic impressions (YoY)
  • Inbound leads from global companies


“Thanks to Definition’s strategic approach and data-driven tactics, our UK market has seen a significant increase in leads and conversions. They have demonstrated an in-depth understanding of especially public relations and search engine optimization, which played a pivotal role in enhancing our brand’s online presence in the UK.

“They are a dedicated and talented team, committed to helping our brand to excel. They communicate openly and provides regular updates on the progress of our marketing efforts, keeping us well-informed throughout the projects.”

Nina Smerud Nicolaisen, group marketing manager, Element Logic

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