Agile consultancy Automation Consultants specialises in digital transformation, automation and DevOps. The company leverages its partnerships with major providers, including AWS, Monday.com and Atlassian, to deliver premium consultancy services to major organisations.
As an upstart in an industry full of giants, Automation Consultants needed to boost its profile, increase traffic to its website and – most importantly – build a robust sales pipeline. They reached out to the team at Definition to build and execute a B2B PR led SEO strategy.
Definition’s team designed an integrated marketing strategy that included on-site and off-site SEO to boost inbound leads, tech press thought leadership to build brand expertise, authority and trust, PPC for instant lead generation, and content marketing for colder prospect nurturing.
The campaign generated immediate results, including a rise in domain authority from 28 to 35.
Over 470 qualified leads
150% increase in traffic to the website
Over 250 followed links
“The team devised a multi-channel marketing strategy for us designed to increase our inbound lead gen. We’re now reaping the benefits with a solid stream of good leads coming through the website on a monthly basis. An impressive ability to quickly get to grips with complex tech subjects is matched in equal measure by the team’s SEO, PPC and PR know-how.”
Francis Miers, Director at Automation Consultants.