Framlingham College

Generating admissions for free

Ever wondered what the impact on admissions would be if your school featured in the map deck at the top of the search results in Google, when a parent types in ‘private school near me’?

Framlingham College engaged Definition’s education SEO team and tasked them with increasing the number of senior and prep school leads it was generating from surrounding counties. It needed a way to cost-effectively outperform its local rivals. Definition created and implemented a bespoke Google Business Profile strategy to achieve this.


The activity resulted in the independent school improving its Business Profile position in the search results for dozens of queries, including:

  • Moving from 6th position to 2nd position for the query ‘best prep school near me’
  • Moving from 17th position to 3rd position for the query: ‘private boarding school near me’
  • Moving from 13th position to 4th position for the query: ‘boarding school near me’

And over the course of 12 months, Framlingham College’s FREE Google Business Profiles generated:

  • 450,000+ local views
  • 342 calls and 4,648 website clicks
  • 1,000+ local leads

In addition, Definition’s PR team secured the school coverage on the BBC, ITV’s website and in a range of independent education and education trade titles.

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