Fintech PR for growth and investment

Sonovate is a fintech firm providing invoice finance to the UK recruitment market. The company’s objectives were clear: become known to recruitment business owners, generate inbound leads and secure further investment to drive growth.

The Definition fintech team created an integrated PR strategy, including news pitching and thought leadership placement in specialist recruitment media.

Meanwhile, the B2B social team ran an influencer relations campaign designed to make a splash in the recruitment space. An awards programme was also launched to highlight the company’s disruption and innovation in the alternative finance space designed to raise awareness with potential investors.


After two and a half years, the strategy resulted in 398 positive media hits, including 218 in specialist recruitment media, 148 in business, tech and finance media and 25 in the national media. Sonovate was also nominated for 24 awards and went on to win seven.

The media coverage resulted in 96 followed links to the Sonovate website, which, combined with some strategic B2B SEO work, led to the company’s website traffic growing significantly, increasing at a rate of 80% per year.


“Our active customer base has grown by 500%! The team’s brilliant contacts and PR knowledge have helped us grow fast — investors who’d never heard of us a year ago are knocking down our door!”

Richard Prime, CEO of Sonovate.

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