Disability value add

Purple is a not-for-profit organisation dedicated to reducing the levels of inequality between disabled and non-disabled people. Purple believes that disability is a real opportunity to add value to business and wider society.

Definition’s charity PR team was tasked with creating the brand, including its vision, mission and values along with its website, before raising awareness with a public launch designed to get as many eyeballs as possible on the charity and its cause.

Definition commissioned a survey looking at business’ attitudes to recruiting disabled employees and used this to fuel the launch of Purple with an event at the London Stock Exchange.


  • More than 217 million opportunities to see or hear about Purple
  • 90 media hits
  • One European Excellence Award win
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