Data for breakfast

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results.

Definition’s relationship with Acxiom is to primarily establish it as a thought leader in the B2B sector, but also to position it as expert on ‘big data’ – a term frequently discussed but still lightly touched upon.

To do this we created a face-to-face thought leadership strategy, which included ‘breakfast briefing’ events at a central London venue hosted by an industry expert, along with representatives from Acxiom and Acxiom’s client base.

A supporting white paper was drafted, along with a webinar and ongoing media relations and social media activity.

From full event management to securing speakers, live social media posts and collating feedback, Definition delivered all aspects of the event.


  • Attendees included M&S, Virgin Media and Dunhumby
  • Appearance on the BBC
  • New business conversions from the breakfast briefing
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