International growth strategist experts Manifesto Growth Architects has offices in the UK and New York, with clients spanning the media, banking, FMCG and retail sectors.
The company was looking to broker new relationships with businesses prime for adopting membership or subscription models. Manifesto chose us to hold an exclusive event targeting C-suite individuals to directly support the company’s own growth strategy. Leveraging our expertise in both B2B PR and social media, we developed a combined approach to get the attention of senior business leaders.
Our PR team worked with Manifesto on an authoritative industry report, bringing together qualitative data and in-depth interviews with 500 high-level business executives from global brands including Sky, The Times and Dollar Shave Club.
Simultaneously, our social media team launched a full-force LinkedIn strategy, including bespoke graphics, to encourage decision-makers to sign up for the event. We also provided Manifesto with video and photography production support to ensure that their content was polished and eye-catching.
The effort culminated in an event that we organised at London’s H Club. It featured an impressive list featured keynote speakers from national and international brands including Tortoise, Revolut and our media partner for the event, Management Today. The event was attended by more than 100 senior business leaders, and the results were amazing.
The event produced over 30 new business leads with some of the world’s leading companies, including Apple, Disney and Sky. The LinkedIn campaign directly ensured the attendance of reps for major brands like Barclaycard, Condé Nast and Deliveroo, as well as putting Manifesto in front of over 800,000 users. It spiked website traffic, and 75% of the visitors to the website were new.
Over 100 senior business leaders attended Manifesto’s event
30+ new business leads, including Apple, Disney and Sky
Manifesto positioned in front of more than 800,000 social media users