PR-led link building

Impero is the UK’s leading classroom and network management software provider, offering a comprehensive suite of tools designed to keep students safe from a variety of harms – both in the real world and online.

The safeguarding solution provider needed to build awareness of its new software and improve its keyword rankings for key terms and phrases prospects were searching for when looking for a safeguarding solution.

Our education PR team got to work on a strategy that would position Impero as an authority on the vital issue of safeguarding children in school, generate quality editorial coverage and links, and boost its keyword rankings.

The B2B PR team leveraged Impero’s impressive in-house safeguarding expertise and charity relationships with experts in the safeguarding space to put together a roundtable. It was well-attended and included journalists from The Times, Daily Mail and TES. Further efforts produced positive coverage from several other national publications.

Meanwhile, the Definition B2B SEO team initiated a link-reclamation and link-building programme to boost Impero’s position in search results. After undertaking a keyword research project, they drafted fully optimised web pages which shot up to the top of the search engine results pages.

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  • #1 organic result for “classroom management software” in the UK
  • Press coverage in Schools Week, The Telegraph, The Express, TES, SecEd, Sky News, BBC Radio Nottingham and Talk Radio, amongst others
  • Virtual roundtable attended by The Telegraph, Daily Mail and TES

Impero rocketed from the rarely-viewed second page to the second spot on the first page for “safeguarding software”. In the US, Impero claimed the second result for “safeguarding software” where it had previously ranked sixth.