BNP Paribas

Building thought leadership

Paris-based BNP Paribas, the largest bank in Europe, offers asset finance, rental and leasing solutions for small businesses.

The bank approached us to raise awareness of its subsidiary, BNP Paribas Leasing Solutions in seven key sectors. Our expert B2B PR team got to work and developed a strategy.

Our two-pronged approach leveraged creative content to highlight the benefits of leasing to prospects while using our SEO services to drive traffic to the BNP site. The goal was to use inbound marketing to convert prospects into customers and support the sales team.

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This complex B2B strategy was a remarkable success, delivering massive media coverage. We secured 96 positive tier one media hits in the first year of working with BNP Paribas Leasing Solutions – including a BBC News interview – and an incredible 231 brand mentions.

Our SEO strategy reached thousands of prospects each month with timely and useful content and earned BNP 20 valuable followed links. Overall, BNP was extremely satisfied with our finely tuned PR and SEO strategy.

  • 96 positive tier one media hits in the first year
  • 231 brand mentions
  • 20 high-value followed links


“The agency’s PR and content expertise has raised awareness of our leasing solutions with our target audience. They now recognise us as a leasing authority.”

Suhale Vorajee, Head of Marketing Communications, BNP Paribas Leasing Solutions