Building the Soldo brand

Business expenses platform Soldo provides a range of solutions centred around their multi-user expense account designed to help businesses control spending while relieving employees of the pressure of the traditional expense process.

Soldo reached out to us with the ambitious goal of establishing a new category in B2B finance. They wanted to position the brand as the go-to source on all things business spend related in the eyes of the media, to support their expansion efforts in the UK and Europe. Our fintech PR expertise meant we were a natural fit for the brief.

Our campaign for Soldo focused on the real financial issues faced by businesses and employees. We collaborated with industry experts and analysed huge volumes of Soldo data to generate insights for the media. Meanwhile, our media relations team used their familiarity with fintech journalists – resulting from regular calls, emails and pub quizzes – to position Soldo and its spokespeople as a reliable source of fintech insight.

We made the most of reactive opportunities, ensuring that key messages came through clearly and supported this with a drumbeat of thought leadership content aimed at Soldo’s priority verticals. The result was a huge amount of media coverage, including over 50 pieces in Soldo’s tier one publications.


  • Over 300 media hits, including everything from local radio to national papers
  • 56 tier one interviews
  • 44 followed links from PR coverage in top tier editorial publications


“During our time working with the team, our customer base has more than quadrupled and Soldo has evolved into a true market-leader. Their creativity and strategic planning were vital to spreading our message – that there’s a better way for businesses to handle spending. The team was always a pleasure to work with and their ability to produce quality content to tight deadlines has ensured the success of our PR campaigns.”

Darren Upson, VP Small Business Europe, Soldo

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