Building businesses

Exact is a Dutch enterprise software firm that provides workflow, accounting and timesheet solutions to SMEs and their accountants. The company wanted to raise awareness after launching its cloud software in the UK market.

Exact understood that, while a strong reputation is certainly an asset, it doesn’t automatically translate into a top spot in a new market. Working with Definition to raise its profile in the UK, Exact reached out to our B2B PR team to conduct research on the effects of inefficient internal processes at SMEs and generate press and trade coverage with the results.

Meanwhile, our social team worked on improving Exact’s online profiles to reach more followers and generate more engagement. This started a conversation around the brand and raised its profile in the UK market.


The result was extensive media coverage in outlets such as The Telegraph, The Independent, Reuters and The Wall Street Journal. This created major awareness in the UK of Exact as a global provider of enterprise software.

Definition also managed to secure coverage for Exact in publications such as International Accountant, Accountancy Age and Business Matters. In doing so, the company caught the attention of accountants and SMEs across the UK.

  • Exact’s social media pages gained 1,000+ new followers
  • Media coverage in Daily Telegraph, The Independent and more
  • Coverage in accounting publications to raise awareness with this specific audience
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