How do you build brand awareness, business growth and triple social media followers?

We started with the basics, pinpointing LinkedIn as the perfect channel to engage Alchemy’s critical B2B audience. From here, we shaped a strategy built on clear content pillars that could flex and evolve.

Next, we created a scalable social ecosystem – crafting branded content templates, mapping monthly content plans, and fine-tuning storytelling based on audience responses to our content. Soon, it became clear that putting people front and centre built engagement most effectively.

To sustainably elevate Alchemy’s industry profile, we focused on showcasing their thought leadership. Positioning senior execs as sector experts, we developed content that spotlighted their insights and achievements. By highlighting key PR wins, we also amplified earned media coverage on social media and generated more impact from every piece of content.

Mindful that variety maintains interest and reinforces brand innovation, our approach adopted multiple content formats – educational PDF carousels, reactive posts to industry happenings, photos of the team at events, and unique behind-the-scenes snapshots showcasing Alchemy’s pioneering approach.

Drawing insights from ongoing analysis meant we could continually tweak and optimise this strategy, focusing on content formats that drove better reach and higher engagement and aligned closely with Alchemy’s strategic growth objectives.

We quickly discovered that Alchemy’s people had enormous potential to boost the company’s LinkedIn presence. The next logical step? Arming the team with everything they needed to polish their profiles and confidently engage their audiences.

Drawing from the foundations of our Brand You offer, we applied the core principles of that package to create a bespoke personal branding and engagement strategy for Alchemy – tailored to their culture, goals, and audiences.

We developed a tailored LinkedIn guide for the sales team packed with practical recommendations: quick profile wins, clear content guidance, expert tips to boost their Social Selling Index (SSI) scores, and more.

For Alchemy’s senior leaders, we adopted a tailored approach to revamp their LinkedIn profiles. This involved individual consultations where we aligned their professional backgrounds and goals with standout taglines and engaging ‘About’ sections. Each senior leader also received a guide that provided insights into LinkedIn’s algorithm, strategic networking advice for their target audience, and practical content ideas to naturally integrate LinkedIn into their everyday activities.

Every breakthrough earned media feature became even more valuable when amplified strategically through LinkedIn. Each time our PR specialists secured coverage for Alchemy, we immediately drafted an engaging LinkedIn post for the Alchemist quoted – capitalising on their personal networks and boosting visibility.

We also armed Alchemy’s team with tailored event guides, packed with content recommendations and timely posting tips to use on their own LinkedIn profiles whenever they attended major industry gatherings. This carefully coordinated approach consistently delivered results: after almost every event and key media feature, we saw clear follower spikes, proving that integrated PR and social media are a winning formula for sustained growth.

This hands-on approach empowered Alchemy’s experts to fully realise their potential on LinkedIn, driving audience growth, credibility, and real business impact.

In two and a half years, we’ve achieved some big results:

• More than tripled Alchemy’s LinkedIn following, growing by 506% – from 2,106 to a highly engaged community of 12,761.
• Drove average engagement rate up from 6.8% to an industry-beating 12.47%, smashing not only Alchemy’s early results but also the typical B2B benchmark (3.6%).
• Secured Alchemy a prestigious spot on LinkedIn’s 2024 Top Startups in Ireland – an explicit endorsement of increased visibility and industry influence.