Young onset dementia affects over 70,000 people under the age of 65 in the UK. And yet, it’s under researched, misunderstood and largely unknown. Even worse: there’s currently no cure.
Enter Dementia Forward – a North Yorkshire-based charity committed to helping people with the condition. In October 2022, they launched their U&ME Campaign and organised National Young Onset Dementia Awareness (YODA) Day to highlight the impact of the disease annually. But they wanted to get as much publicity as possible.