WorldRemit is a cross-border digital payments service that provides international money transfer and remittance services in more than 130 countries and over 70 currencies.
The company needed to grab market share from long-established competitors and approached us for fintech PR services to increase brand awareness among the migrant and expat communities. As part of their growth objectives, they also needed to attract the attention of the UK investment community by promoting themselves as a disruptive fintech start-up taking on traditional money-transfer providers.
Our strategy was to target the national, international, tech, expat, and finance media with an aggressive campaign. This included media announcements to bring WorldRemit’s unique, low-cost money transfer services to potential customers.
We responded quickly to topical media stories around international money transfer to position WorldRemit’s spokespeople as thought leaders, and utilised business profiles and awards to showcase the fintech’s rapid success to potential investors.
We harnessed WorldRemit’s own money transfer data to create interesting news stories for the media. Simultaneously, the company’s web traffic soared by over 300%. WorldRemit caught the investment community’s attention and secured $40 million in investment.
Featured in the media over 120 times, including in top national and international outlets.
Owned a 9% share of voice on discussions about money transfer in UK national media.
Achieved an 86% increase in brand awareness in its key UK target demographic.
“The agency was instrumental in building the credibility of WorldRemit as we grew from a start-up to a multi-million-pound remittance company. They have excellent media relationships, both in the UK and internationally and are able to spot interesting media opportunities and manage them professionally to delivery.”