Growth supporter

Independent energy provider, Utilita, is one of the leading challenger brands to the Big Six in the UK. It was the first supplier to install a smart meter and has experienced rapid customer growth.

Definition has been a long-term partner to the business, supporting its expansion from a single centre operation with 40 staff and 10,000 customers to its position today, with 1,750 staff, 11 locations around the UK and 700,000 customers.

As the company has grown, Definition has provided a diverse range of services in partnership with its in-house team, covering media relations, corporate social responsibility initiatives, sponsorships, customer acquisition campaigns, Parliamentary events, as well as supporting its portfolio of football club associations and live music events.

Definition moved from a supplier relationship to that of trusted adviser. This culminated in the agency being engaged to devise and deliver the company’s core vision and values.


  • 19 roadshows in 2 months
  • Partnered with The Prince’s Trust
  • Maximised football sponsorship
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