Access Self Storage, which offers personal and business storage solutions across the UK, needed help with link building to support its SEO strategy.


Access needed to generate high quality followed links and brand mentions from local news sites.

The strategy

We developed a PR-led link building campaign in which we asked local authorities under the Freedom of Information Act about parking fines in their areas.

On behalf of Access we contacted 429 authorities and received 250 responses.

We crunched the data, to find that over three million parking tickets worth over £100m had been issued, which is quite an interesting number!

And our team got to work pitching the story to the media.

The results

The media loved the story, which was published over 70 times, generating:

  • 68 followed links from local news sites across the UK
  • With an average Domain Authority of 50

These links have gone a long way towards boosting the company’s organic search results and saw Access ranking first nationally for the keyword ‘self storage’ (which gets over 27,000 searches a month) for the first time ever.

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